Defenders of Business Value · 2026-06-03 · 43 min
Most people think selling a business is just like selling a house. That's where they're wrong. George Wellmer , founder of Tupelo , clarifies the misconceptions sellers have about brokers and the deal process. George explains how technology and AI are simplifying administrative tasks, allowing brokers to focus on guiding clients through the most important transaction of their lives. He also shares what sellers and owners need to understand about valuation and finding the right buyer before listing their company for sale.
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