Death to the Corporate Video · 2023-10-26 · 17 min
This week on "Death to the Corporate Video," host Guy Bauer throws the rule book out the window! Tired of tick-box creativity? So are we. Dive into an episode that challenges everything you thought you knew about being "strategic" in the B2B video world. Guy dissects the unexpected viral success of their Halloween parody, "Possessed," and exposes the truth behind creativity: there's no secret formula, no checklist, and certainly no predicting what will hit the jackpot in the B2B marketing space. From breaking his own rules to recognizing the magic in irrational choices, Guy argues that true creativity is about experimentation, understanding human irrationality, and most importantly, trusting your gut. Learn more about Guy and Umault at umault.com
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