Should B2B companies advertise on TV?

Episode notes

New platforms like MNTN are making it easier than ever to advertise on streaming TV networks like Hulu. With competitive pricing and supposed precise targeting, is now the time for B2B companies to join in? Advertising on streaming platforms, known as OTT advertising, could be the perfect way for B2B companies to increase brand awareness. Or it could result in a lot of wasted views on the wrong audience. On this episode of “Death to the Corporate Video,” Guy and Hope discuss what B2B companies should consider when weighing the pros and cons of OTT advertising. Learn more about Guy, Hope and Umault at umault.com

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Adamma Ihemeson on Building Autonomous AI Systems You Can TrustBack on T-R-A-C-K · on B2B84 / 100
• Define the Message and the Roadmap Follows with Jamie Domenici, CMO of KlaviyoThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on B2B70 / 100
• Step Zero: What Comes Before Every AI Rollout in B2BB2B Commerce UnCut Podcast · on B2B55 / 100
• 79: Cancel all my meetingsOur B2B SaaS Journey · on B2B50 / 100

• Stop trying so hard45 / 100
• One year after Veo 3: Here’s what I actually think about AI video42 / 100
• Make it clear or don’t make it39 / 100
• 4 B2B video ad trends for 202666 / 100
• Why I spent half a million dollars on brand