Death to the Corporate Video · 2022-12-09 · 28 min
Top B2B video marketing trends for 2023 Corporate video will continue to die. B2B companies will launch their own streaming networks for video content distribution. B2B marketers will embrace more humor in their video ads. B2B companies will explore new channels for distributing video ads, including TV and OTT. Disruptors are coming, and they're using B2C marketing tactics, not classic B2B tactics. B2B video is getting shorter. It's time to start making more video ads. For more on each trend, listen to the episode or read the transcript below. PS: Are you a regular listener? Please take 3 minutes to fill out our listener survey and tell us what you think of the show. One lucky respondent will win either a $50 Amazon gift card or a donation to their local food bank. Learn more about Guy, Hope and Umault at umault.com
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