Dare to Reimagine · 2022-08-09 · 23 min
In the modern customer service world, it’s more important than ever that brands make it clear that they stand for more than just profits. So how exactly can a company ensure that customers know that it stands for something? I recently sat down with Aspirational Futures Founder and CEO Sally Eaves to discuss doing the right thing as a company. In this episode of Dare to Reimagine, Sally shares insight on the importance of building a comprehensive ESG strategy, what motivates employees to become brand ambassadors, and why it’s necessary to replace box-checking with actual change. Join us as we discuss: How ESG investment promotes conscious consumerization Setting expectations with employees about what the company stands for The importance of digital integration in a hybrid workplace environment
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