Brand activation using innovation centres W/ Ian Toal (Oscar Mayer)
CX Insider - Customer experience leaders sharing insights and ideas for customer service success · 2025-10-23 · 41 min
Episode notes
What does it take to reinvent food innovation? In this episode of CX Insider, we sit down with Ian Toll, CEO of Oscar Mayer UK, to uncover the story behind the Gastro Hub — a fully choreographed innovation centre built to transform how ideas in the food industry are created, tested, and brought to life. Ian shares his journey from leading global restaurant chains to pioneering immersive innovation at Oscar Mayer. Discover how choreography, sensory experiences, and collaboration are redefining how the food manufacturing industry innovates. This episode is a masterclass in creativity, leadership, and customer experience — for anyone passionate about innovation that actually tastes different.