Roll Tide to ROI: How Alabama Football Shaped LGI Homes' VP of Marketing

Episode notes

Hayden Clark went from coaching wide receivers at Vanderbilt and working on Nick Saban's staff at Alabama to VP of Marketing at LGI Homes, where he now leads five in-house teams covering paid media, creative, analytics, local marketing, and digital experience. In this episode of CX Decoded, Clark talks about building a marketing team that prizes curiosity and soft skills over résumé depth, marketing to the emotional complexity of first-time homebuyers, and how LGI is using Sitecore CDP data to bridge the gap between the digital journey and the in-person sales experience.

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