More AI, More Problems: Why This CMO Says Slow Down

Episode notes

Allison Kavanagh didn't come to this conversation to celebrate AI. The CMO of Inflow Health came to interrogate it. Her company exists because follow-up care gaps - the kind where an incidental imaging finding gets lost between a chart, a referring provider and a patient - can turn into a life-threatening failure. That's the standard she holds AI to: not whether it can generate more, but whether it can close a dangerous gap. In this episode, she makes the case that healthcare marketers who lead with novelty and scale are asking the wrong questions entirely.

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