
Culture Building like a PRO · 2026-02-17 · 19 min
Key moments - from our scoring
Substance score
24 / 100
Five dimensions, 20 points each
This episode addresses a common frustration among entrepreneurs and new managers: the belief that their teams simply "don't care" about their work. Deanna Appling reframes this as a leadership opportunity rather than a people problem, arguing that disengagement stems from environments that fail to pull out employees' best work. She identifies three limiting beliefs holding leaders back - that caring drives effort, that leaders should focus on work over people development, and that not everyone wants growth - before presenting five concrete shifts: conducting strategic one-on-one conversations to uncover hidden strengths, using the DEEP delegation framework (Define, Enable, Expect, Progress) to delegate for growth rather than convenience, encouraging ownership through thoughtful questions instead of task assignment, investing in small-scale development opportunities, and specifically acknowledging skill development alongside task completion. The episode closes with three daily leadership practices - starting meetings with context, soliciting input before giving answers, and calling out growth weekly - designed to build sustainable habits that transform both team engagement and leader capability.
Teams work at minimum levels because they're operating in environments that don't create space for them to do more; disengagement results from not feeling seen, trusted, valued, or connected to a bigger mission - not from lack of capability.
Ask: 'What kind of work gives you the most energy?', 'What do you want to get better at?', and 'What do you feel like you're underutilized in?' These reveal capabilities and aspirations you may not be aware of or leveraging.
DEEP stands for Define (clarify what done looks like), Enable (provide resources and context), Expect (set clear milestones), and Progress (schedule check-ins) - it transforms delegation from simply assigning tasks into a strategic growth opportunity.
Instead of saying 'good job handling that,' specifically recognize initiative, ownership, problem-solving, critical thinking, and leadership capabilities to reinforce a culture of continuous growth over task completion.
A boss focuses on getting work done through task assignment; a leader develops people as their primary responsibility, understanding that people development builds a business that grows while task completion only addresses immediate needs.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode offers a handful of structured frameworks (DEEP delegation, three 1-on-1 questions, five leadership moves) that give it more shape than pure platitude, but the underlying ideas - engage your team, delegate strategically, recognise growth - are standard leadership coaching content with little that a reading B2B operator wouldn't already know. Filler and sermon-style repetition eat significant time.
most people aren't intentionally underperforming or refusing to take initiative in their work because they don't have the potential or competency to do so. It's really because they are working in an environment that simply does not pull out the best of them
DEEP is an acronym for define and able, expect and progress
'Boss to Leader' is one of the most recycled frameworks in popular management content, and the episode's core claims - leaders drive engagement, delegation builds people, recognition matters - circulate constantly without any contrarian angle, first-principles reasoning, or new evidence. Nothing here challenges received wisdom.
The series was created to help you shift from being the overworked, overwhelmed doing everything yourself boss to a confident leader
engagement isn't an hr responsibility. It is the responsibility of leaders
This is a solo episode by a small-business leadership coach whose stated audience is 'entrepreneurs, solopreneurs, and new business owners'; there is no guest at all, and the host provides no evidence of having led teams at scale, built a notable company, or produced verifiable outcomes beyond anecdotal client stories.
I'm Deanna and we are back
When I work with new leaders, we go below the surface and you learn how to develop people and not just manage the work
Evidence is almost entirely absent: studies are referenced without citation ('several studies done that prove'), the one illustrative example is a generic hypothetical admin employee, and no companies, metrics, dollar figures, or timelines appear anywhere in the episode.
There have been several studies done that prove that a business thrives when the people who are working there are engaged
maybe your admin person may be great at organizing and restructuring workflows, really really interested in have experience in improving processes
The episode is a solo monologue with no guest, so there are no follow-up questions, no pushback, and no live conversation to evaluate; the host's own rhetorical questions to the audience are competent but functional, and the closing segment is a direct pitch for a coaching programme.
So if you've been feeling like this is where you are with your team, we're going to dive into some very practical shifts that you can make as a leader
I encourage you to apply for the program by going to beaproinc dot com slash ep one eight five
Computed from the transcript - who did the talking, and the words that came up most.
Most entrepreneurs were trained to be great at their craft… but not trained to lead people. This series is here to bridge that gap! The #BossToLeader series is designed to help you shift from the overwhelmed, doing-everything-yourself boss… to a confident leader who knows how to delegate, create accountability, empower your team & lead with vision instead of stress. In each episode, you’ll get practical tools, strategies & honest insight into the real-life obstacles entrepreneurs face like trusting your team, letting go of control & showing up as the leader your business actually needs. So, if you’re ready to stop surviving in your business and start leading with clarity and confidence, this series is for you. In this episode, I’m sharing simple leadership shifts & daily actions that will help you finally get the best out of your team! Need one-on-one help with navigating being a new leader? Schedule your complimentary clarity call with me here ! Apply to join the New Leader, BIG IMPACT Coaching Program to level up your leadership & build an engaging team... even if the culture is toxic & without management's support! Questions about this episode?
Transcribed and scored by The B2B Podcast Index.
1 - >
Speaker 1: Welcome to the Culture Building Like a Pro podcast, helping 2 - > small business owners and managers lead a company culture where 3 - > employees are engaged to do their best work because they 4 - > want to and not because they have to. Now, let's 5 - > jumpstart your culture transformation with company culture strategists, leadership coach 6 - > and trainer Deanna Appling. 7 - >
Speaker 2: Happy Tuesday and thanks for listening to the Culture Building 8 - > Like a Pro podcast. I'm Deanna and we are back. 9 - > We are going strong in my new series, Boss to Leader. 10 - > The series was created to help you shift from being 11 - > the overworked, overwhelmed doing everything yourself boss to a confident 12 - > leader who knows how to delegate, how to create accountability 13 - > with your team and empower them while also leading with 14 - > vision and instead of stress. In each episode, you are 15 - > going to get practical tools, strategies, and honest insight about 16 - > the real life obstacles that entrepreneurs, solopreneurs, and new business 17 - > owners face. The ones like how to trust your team, 18 - > letting go of control, and how to show up as 19 - > the leader your business actually needs. And when you take 20 - > action with what you get from each episode, you will 21 - > start to bridge the gap between being great at what 22 - > you do to being great at leading people I remember 23 - > at one point working with a client, actually it was 24 - > their entire administrative leadership team, and one of the leaders 25 - > said something that has always stuck out to me because 26 - > I feel that many people believe this and feel this way, 27 - > and I understand why, but it's something that I also 28 - > believe holds a lot of leaders captive. We were having 29 - > a conversation. We were in the middle of strategizing about 30 - > reshaping their current culture, which was very dysfunctional and very 31 - > toxic with their team, and this leader said in one 32 - > of our sessions, well, I just can't get people to care. 33 - > And when I first heard this, I understood where he 34 - > was coming from. I really did, and it stayed with 35 - > me for so long because many people think this. They 36 - > think that because their team is essentially just checking boxes 37 - > at work and doing the bare minimum, that it's because 38 - > they don't care about what they're doing. And the truth is, 39 - > most people aren't intentionally underperforming or refusing to take initiative 40 - > in their work because they don't have the potential or 41 - > competency to do so. It's really because they are working 42 - > in an environment that simply does not pull out the 43 - > best of them. There have been several studies done that 44 - > prove that a business thrives when the people who are 45 - > working there are engaged, when they feel like they are 46 - > growing and challenged even and when they feel like the 47 - > work that they're doing is aligned with a bigger mission 48 - > or vision. And that's not something that happens by accident. 49 - > It's not something that is entitled to happen in a workspace. 50 - > It is intentionally created by design by leaders. Your team 51 - > won't rise to the expectation and the hope that you 52 - > have of doing above minimum work and going the extra 53 - > mile in what they do until you create the space 54 - > for them to do so. And that's the importance of 55 - > understanding your role now as a leader versus just business 56 - > owner or boss. I find that there are a few 57 - > limiting beliefs, if you will, that seem to be pretty 58 - > common when I notice entrepreneurs not getting the best out 59 - > of their team. The first limiting belief is that if 60 - > they cared more, then they'll try harder. And the thing 61 - > is in life, even if we take the idea of 62 - > working out of the equation. In life, most of us 63 - > want to be a part of something that is meaningful. 64 - > We want to do meaningful work. But if someone doesn't 65 - > feel like they are seen or trusted in what they do, 66 - > and that their contribution isn't connected to that bigger picture. 67 - > They will only do what is required of them and 68 - > ultimately what they have space to do. As I've always said, 69 - > engagement isn't an hr responsibility. It is the responsibility of leaders, 70 - > the ones who your team is reporting to your team. 71 - > Feeling engaged isn't something that they should innately come to 72 - > work and have. It would be nice if it was 73 - > that way, but the purpose of having a leader is 74 - > to have someone who not only can motivate and bring 75 - > out the best in people, but more specifically, your influence 76 - > an ability to remove obstacles from their path is what 77 - > creates the outcome that you're looking for. Another one of 78 - > those limiting beliefs that I noticed new leaders and entrepreneurs 79 - > have is that my job is to be focused on 80 - > the work getting done, not focused on the people. And 81 - > this is a big, big problem, and honest, this is 82 - > the very specific difference between being a boss and being 83 - > an actual leader. The work, obviously is important, and the 84 - > tasks that are assigned and that people are responsible for 85 - > is what gets the work done. But it's the development 86 - > of the people that build a business that grows and 87 - > that is a direct responsibility of leadership. And another belief 88 - > is not everyone wants more responsibility. And this is very, 89 - > very true, and honestly, this is something that you have 90 - > to uncover with each person on your team. What is 91 - > it that they want to contribute, Do they want to 92 - > do more? Do they want to grow? You have to 93 - > understand each person where they are. But even though everyone 94 - > doesn't necessarily want more responsibility, I guarantee you that everyone 95 - > wants to feel seen and trusted and valued for the 96 - > work that they are doing. And when you never open 97 - > the door and give the opportunity for people to be stretched, 98 - > to grow, or to just simply be utilized in a 99 - > way that is more aligned with how they can contribute 100 - > to a team, then you're teaching them to just accept 101 - > staying small without offering the opportunity for them to even 102 - > consider growth. The truth is most entrepreneurs were never trained 103 - > to develop people specifically. It is not second nature to 104 - > understand succession strategy or growth planning how to delegate in 105 - > a way that is not only effective for you to 106 - > free up your time, but it's strategic enough to help 107 - > people grow. You may not have been taught how to 108 - > empower your team and build ownership at the same time. 109 - > And this ultimately means that you haven't been given the 110 - > tools necessary to lead with intention and when you are 111 - > in the situation, your business becomes very transactional. It's all 112 - > about getting the work done. Just get it done by 113 - > any means necessary. And although that may sound good, over time, 114 - > this is just training your team to not become leaders, 115 - > to not grow and think strategically. It actually positions them 116 - > to stop thinking, to not offer suggestions or problem solve 117 - > or even initiate. And it's not because they can't do it. 118 - > It's because they're not being led and empowered to. So 119 - > if you've been feeling like this is where you are 120 - > with your team, we're going to dive into some very 121 - > practical shifts that you can make as a leader to 122 - > actually get the best out of your team in real life, 123 - > not just in theory. Number one, I want you to 124 - > start to identify the strengths of your team through very 125 - > real conversations. So have intentional one on one meetings. If 126 - > you aren't already doing this, schedule them at whatever cadence 127 - > works best for you and each person on your team weekly, 128 - > bi weekly. The choice is up to you for whatever 129 - > makes the most sense. But in these meetings, I want 130 - > you to ask very strategic and real questions, the questions 131 - > that you probably haven't thought of before. But that's not 132 - > an issue now. I'm going to give you just three 133 - > simple questions to ask that will start the more in 134 - > depth conversations for you to understand where are your team's 135 - > strengths lie question one? What kind of work gives you 136 - > the most energy? The next question what do you want 137 - > to get better at? And then also ask what do 138 - > you feel like you're underutilized in? So these are questions 139 - > where you may noticing different patterns or work behaviors with 140 - > this person on your team, but this allows them to 141 - > share with you what they see for themselves, and you'll 142 - > be shocked at how many people are more capable of 143 - > things that you may not even be aware of and 144 - > that you aren't even asking of them. So, for example, 145 - > maybe your admin person may be great at organizing and 146 - > restructuring workflows, really really interested in have experience in improving processes. 147 - > But if their role is data entry and you're only 148 - > relying on this person to do that, they're only doing 149 - > what you've asked of them and not necessarily utilizing their 150 - > strengths in a way that helps not only the business, 151 - > but helps them feel more connected to the work, which 152 - > would in turn build engagement. Number two focus on della 153 - > delegating for growth, not just to clear your plate. Now. 154 - > I know that getting to the point of delegating for 155 - > most entrepreneurs is a task in and of itself. I 156 - > get it, But I want you to start to think 157 - > like a leader. That means to think a bit more strategically, 158 - > not just about the work, and that means being a 159 - > leader who delegates to build people. And you can do 160 - > this by using my DEEP delegation framework. I've talked about 161 - > it on the podcast before. I'll also leave a link 162 - > to that episode if you want to learn more about it. 163 - > But essentially, DEEP is an acronym for define and able, 164 - > expect and progress. This means define what done looks like, 165 - > so that's defining what the outcome is clearly. Enable your 166 - > team to do the work by making sure that they 167 - > have all of the resources that they need and the 168 - > context about the task to do the work effectively. Make 169 - > sure that the expectations are clear by setting clear milestones 170 - > so that they know what needs to be done and 171 - > by when and then also track progress by setting check 172 - > in points. This lets them know when you plan on 173 - > checking in with them, so that they can be prepared 174 - > with results. So instead of just saying can you do 175 - > this for me? Or can you take care of this, 176 - > you can be more specific by clearly stating what needs 177 - > to be done by when their level of ownership, and 178 - > when progress will be discussed. Number three, encourage and empower 179 - > your team for ownership, not dependency. In other words, don't 180 - > create a team of what I like to call fetchers 181 - > where you just throw out tasks. Just name different tasks, 182 - > name different things that need to be done, and you're 183 - > just expecting your team to fetch and go after these 184 - > things because you asked. If your team is always waiting 185 - > for instructions from you, it's because you've trained them to 186 - > do so. And while this may seem effective, it's really 187 - > just creating a space where they just only do what 188 - > they're asked and told. They don't take the initiative. So 189 - > you can start to encourage ownership by asking questions like, well, 190 - > what do you recommend, what do you think would be 191 - > the next best step for this? How do you think 192 - > we should solve this? Get them to share their thought process. 193 - > Ownership starts to grow when your people are invited to 194 - > think and not just do things for you. Number four, 195 - > invest in your team's growth, even if it's in small ways. 196 - > It doesn't always mean extensive retreats or training programs. It 197 - > can be as simple as allowing someone to lead the 198 - > next meeting, giving someone on your team a project that 199 - > will allow them to stretch a little bit more in 200 - > their skill set, maybe even pairing someone with a mentor, 201 - > or just simply opening the door to teach them how 202 - > the business actually works and what you're aiming for. Because 203 - > when people grow the business gross it sounds so simple, 204 - > but it's very very true, and that connection matters. And lastly, 205 - > acknowledge growth and rewarded. So what I mean by this 206 - > is not just recognizing someone, Oh, good job for taking 207 - > care of that, thanks for handling that. That's acknowledging the 208 - > output the task getting done. But recognize them specifically for 209 - > taking initiative, for taking ownership of something that they weren't 210 - > asked to, for problem solving, for being a critical thinker 211 - > in a very chaotic situation, and also for those who 212 - > are showing leadership capabilities. This reinforces the culture that you 213 - > actually want one where people are growing and showcasing and 214 - > executing skills, not just tasks. So as you are focusing 215 - > on growing your leadership abilities and getting the best out 216 - > of your team, I want you this week to execute 217 - > three very simple moves every single day that will help 218 - > you build this habit and start to see transformation with 219 - > your team. One. Start meetings with context and not just tasks. 220 - > Let them into why what you're about to discuss matters 221 - > most to the business right now or the big picture 222 - > goal that you're aiming for. This lets them in and 223 - > makes them feel a part of your mission and connected 224 - > to leadership strategy. Number Two, before you start giving answers, 225 - > ask for their input. Ask them simply, what do they 226 - > think you should do. This is something that you may 227 - > need to get in the habit of, but again that's 228 - > the purpose of this daily leadership challenge for yourself, so 229 - > that it becomes second nature. And Number three, at the 230 - > end of each week, take time to call out growth 231 - > and not just the business results. Acknowledge where you saw 232 - > someone step up in certain areas this week. Again, acknowledging 233 - > their contribution from a skills standpoint and not just getting 234 - > something done. These are super small but they're going to 235 - > have a massive impact not only on your team and 236 - > their engagement, but you and your growth as a leader. 237 - > If you've been listening to this episode and you feel 238 - > like your team is disengaged at this point, they seem stuck, 239 - > like they don't care, they're just doing the bare minimum, 240 - > this doesn't mean that you have a problem with your people. 241 - > This is actually an indicator for you of leadership opportunity. 242 - > And if you're struggling with this, it's not necessarily an 243 - > indicator that you are a bad leader. Trust me, we've 244 - > all been there. It's just simply because you don't have 245 - > a strategy to actually lead your team to get outside 246 - > of this rut. And that's exactly why I created my 247 - > New Leader, Big Impact coaching program. When I work with 248 - > new leaders, we go below the surface and you learn 249 - > how to develop people and not just manage the work, 250 - > how to empower your team to be accountable and take 251 - > ownership for what they do. You'll start to delegate more 252 - > effectively and in a way that grows your team, so 253 - > you can lead more strategically, and you'll create a culture 254 - > that is engaged, where people want to show up and 255 - > do their best because they want to and not just 256 - > doing work because they have to. So if you're ready 257 - > to get started with finally seeing your team grow and 258 - > getting the best out of them, I encourage you to 259 - > apply for the program by going to beaproinc dot com 260 - > slash ep one eight five, and I look forward to 261 - > the opportunity of working with you. Remember that if you 262 - > want a team who shows up to work and actually 263 - > cares about what they're doing, and it shows in how 264 - > they do their work and they're going the extra mile 265 - > and they're thinking like leaders, it starts with you. It 266 - > starts with you becoming the type of leader that your 267 - > business needs and knowing how to bring that out of 268 - > your people. Take the action items that you learned in 269 - > this episode, start to apply them today, and you'll be 270 - > well on your first step of seeing this transformation and 271 - > truly bringing the best out of your team. Have a 272 - > great week.
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