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Index/Startups & Founders/Cult Products
Cult Products artwork

Stealth mode or build in public? The hidden benefits of hiding nothing.

Cult Products · 2024-07-23 · 1h 4m

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Topics in this episode

brandingproductstart-ups

Episode notes

Links Download your free Ai-powered prototyping toolkitApply to our beta programJoin our communityWatch this episode on YouTubeCan you name the Marvel theme tune?System Of A Down and Eminem tracks mentioned A Clockwork OrangeSummaryIn this conversation, Phill and Adam discuss their new product and the community they are building around it. They talk about the importance of targeting a specific audience and creating a niche in the market. They also mention the value of personas in designing a brand and understanding the needs of the target audience. They share their vision of helping startup founders and providing them with resources and support. Overall, they are excited about the potential impact of their new product and the opportunity to work with passionate and talented individuals. In this conversation, Phill and Adam discuss the importance of building a community and being transparent in the early stages of a startup. They emphasise the need to generate leads and prove demand for a product before fully developing it. They also talk about the challenges of marketing and promoting their business, and the importance of being authentic and true to their brand.

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