The Seasons of Sales - advertising - Crossing the Axis

Topics in this episode

advertising Video production creative film production commercials

Episode notes

In "Seasons of Sales" Max and Jake pontificate on some tricks and tips to help you get off of the "feast or famine" roller coaster of work and achieve a more sustainable workload. Here are some of the things we touch on: * Reach out to your best customers based on which seasons they are most likely to produce videos * Build a calendar to help remind you when is the best time to reach out to your customers. * Understand that hitting your customers at the right time is often as, or more important that hitting your customers with the right pitch. * Utilize the "pre-emptive sales strike" to hit folks up when they've just started thinking of ideas. * Understand that marketing departments and agencies LOVE IDEAS. They'll almost always be willing to meet with you to hear your ideas if the time is right. * Understand that for some clients it's the time of year that is most important, and for others, it's when their fiscal year-end is. * It only takes a few minutes each week, once you have your calendar in place, to touch base with potentials - even when you're super busy.

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