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Index/Sales/Crossing the Axis
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Doing Well by Doing Good with Soulcraft

Crossing the Axis · 2021-10-05 · 37 min

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Topics in this episode

advertisingVideo productionfilm productionaaron straightsoulcraft allstars

Episode notes

Max talks with Aaron Straight of Soulcraft Allstars, a production company that has proven you can be the change you believe in. Aaron and his team have done work with Amazon, Addidas, Gates Foundation, Seattle Foundation, Seattle Pacific University and more. With Soulcraft Allstars, Aaron has turned a a passion for making the world a better place into a great, globe-trotting gig for he and his team. Listen as Aaron and Max discuss: * How Aaron turned his passion for social justice into paying creative work * Aaron's goal of producing "values based storytelling" * Aaron talking specifically about his ongoing work in Haiti, and he flipped the script on his client work to truly give something back to the community there * Why Aaron looks to be forgiving to himself in his work * How has the Soulcraft Allstars team come together * How people interested in bringing a social justice angle to their video work can thrive

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