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Index/Sales/Crossing the Axis
Crossing the Axis artwork

Death to the Corporate Video with Guy Bauer

Crossing the Axis · 2021-12-02 · 46 min

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Topics in this episode

advertisingVideo productioncreativefilm productioncommercials

Episode notes

Imagine bringing in revenue of $3.5M one year only to find that you’re actually $1M in debt? That’s where Guy Bauer found himself at the end of 2018. His production company (Umault) was more successful than ever, however, due to poor financial management, and lack of direction, Guy was only months from bankruptcy. Listen in as Guy shares candidly with us how he successfully relaunched his company, slimmed staff from 32 to 4, moved the focus from “the gear” to the creative, became highly profitable, and most of all, started enjoying his job again. Guy and his team have officially killed the corporate video - and it has paid off in spades.

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