Crossing the Axis · 2021-09-27 · 40 min
Max interviews creative director, writer, director, production company-owner Tony Fulgham of All is Well ( about how to create a truly creative-first production company. Tony shares a huge amount of great advice here for anyone looking to make their production company creative-first, like: * The importance of writing * The importance of getting paid for creative * Tony talks about getting work and the state of industry * Setting the tone with clients about how you work * Only way to stay creative is to do things that "are not for sale" * How to work with the client and share the process of "how you're getting there" * How to go from the Pitch Creative to the Actual "Shot" Creative * Talking about "Experiments" (stuff you and your team creates on the side to explore creativity) * What you have to go through to get what you want to see made It's a fabulous episode where you get to learn from a soft-spoken master who you normally would never have access to. Take a moment, and listen...
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