Episode 58 - From Scroll to Sale: Creating Content That Converts

Episode notes

Send Tracy a Text Message! :) Conversations were the key to my award winning sales career when I was in corporate. The same holds true for my online coaching business. Conversations drive conversions! We can create outstanding social media content showcasing our expertise and our thought leadership, but it’s not the content that is going to give you the sales. Our content online is meant to attract our ideal clients to our email list so we can have a conversation in their inbox, or spark comments so we can have conversations in the DMs. The purpose of our online content is to be a pathway to a conversation with our ideal clients. We need to have a way to get this public engagement with our content to drive to a private conversation where we can uncover the needs of our ideal clients and serve them. In today’s episode, I want to share with you how we can turn those social media scrolls into sales. Tune in to listen to this live training I did over in my free FB group! Here’s a bit of what you’ll hear: Content isn't for selling - it’s for starting conversations.

• Episode 110 - Why Your List Isn’t Growing (Leading vs Lagging Indicators Explained)22 / 100
• Episode 109 - Organic List Growth + Email Marketing That Converts with Liz Wilcox41 / 100
• Episode 108 - Visibility Isn’t Enough: The CEO Shift You Need to Actually Scale with Michelle Mitchell36 / 100
• Episode 107 - From Email List to Membership: Build Recurring Revenue Without Ads with Mike Morrison
• Episode 106 - Pod Swap with Kylee Chandler: How to Grow Your Email List & Podcast Organically