Crazy About Packaging: Conversations with the C.A.P. Pack · 2026-04-14 · 54 min
️ In this episode of Crazy About Packaging, the C.A.P. Pack - Natalie, Mike, and Jonathan - are joined by Tamsin Ettefagh, Chief Sustainability Officer and VP of Industry at PureCycle, to talk about one of the biggest questions in packaging today: how do we scale high-quality recycled material, especially for food applications? From advanced recycling to polypropylene supply challenges, this episode breaks down what’s working, what’s not, and what needs to change to make recycled content goals realistic. Tune in to explore: What “advanced recycling” actually means (and how it differs from traditional methods) Why polypropylene’s versatility makes it both valuable and difficult to recycle How thermoformed packaging could help improve PP recycling rates The gap between PCR goals and real-world supply chains What it takes to create clean, consistent recycled material for food packaging If you’re working with recycled content, setting sustainability goals, or trying to understand where advanced recycling fits, this episode gives you a clear look at the full system. Listen now on Spotify, Apple Podcasts, or our website.
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