Crazy About Packaging: Conversations with the C.A.P. Pack · 2026-03-10 · 13 min
️ In this episode of Crazy About Packaging, the C.A.P. Pack - Natalie, Mike, and Jonathan - take a step back and revisit some of the packaging challenges that keep showing up again and again. From material swaps to recycling confusion to the realities of running high-speed packaging lines, these are the conversations that come up in almost every packaging project. Instead of chasing the latest trend, this episode pulls together some of our favorite moments from past episodes to highlight the themes that keep shaping real-world packaging decisions. Tune in to explore: Why packaging must protect the product first - and why ignoring that rule leads to failed projects How small material changes can create big challenges on form fill seal lines The moment ICPG realized XPP could solve a long-standing problem in FFS packaging Why recycling systems depend on simple consumer guidance, not complicated rules The tradeoffs every team faces when balancing performance, sustainability, and cost If you're working through a packaging change, chances are you've already run into at least one of these challenges.
Season 3, Episode 10: Consumer Perception of Sustainable Packaging57 / 100Season 3, Episode 12: High Barrier Food PackagingSeason 3, Episode 11: The Real Cost of PackagingSeason 3, Episode 9: AI and Recycling SystemsSeason 3, Episode 8: Advanced Recycling and the Future of Polypropylene