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#5476Content is for Closers42.0 / 100Get badge
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Content is for Closers

Hosted by Heard Podcasts

Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.

188 episodes · publishes weekly · latest 2023-09-08 · ~31 min/episode

Rank

#5476

Substance

42.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#860 of 991

Best B2B Marketing Podcasts →

Across the index

#5476 of 6182

Substance

Top 89%

outscores 11% of the index

Why it scores where it does

Content is for Closers ranks #5476 on The B2B Podcast Index with a substance score of 42.0 out of 100, scored across 1 recent episode. It scores highest on insight density and specificity & evidence. The episode spends roughly the first quarter on sponsor promotion and self-promotion, and the substantive content is largely a retelling of Dale Carnegie's How to Win Friends and Influence People plus a personal anecdote. The informational vs. relational mentor distinction is the one mildly non-obvious idea, but it is never developed with real depth or tactical precision.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

10.0 / 20

The episode spends roughly the first quarter on sponsor promotion and self-promotion, and the substantive content is largely a retelling of Dale Carnegie's How to Win Friends and Influence People plus a personal anecdote. The informational vs. relational mentor distinction is the one mildly non-obvious idea, but it is never developed with real depth or tactical precision.

“the bottom line is these guys are helping us. They're supporting us. They believe in us. You do too. So please, please, please, please, please”

“become genuinely interested in other people. Genuinely interested. For some of you that are less empathetic, this is going to be difficult. You got to figure it out. Go read the book.”

Originality

9.0 / 20

The central framework borrows directly from Dale Carnegie (published 1936) and the illustrative metaphors (Frodo/Gandalf, Luke/Obi-Wan) are overused cultural shorthand. There is no contrarian or first-principles argument; the episode repackages universally circulated advice about relationship-building without adding a new angle.

“Frodo had Gandalf Luke had Obi Rey had Luke, and similarly, we crave a person who can show us the way.”

“remember a person's name is the sweetest and most important sound in any language”

Guest Caliber

6.0 / 20

There is no guest whatsoever; this is a solo newsletter-read episode by a host whose audience is described as 775 subscribers. The mentor Gene DeLibro is mentioned but never interviewed, so his expertise and caliber cannot be evaluated from the transcript.

“he and I have had weekly calls for a decade”

“he hired me to work for him at an agency as a strategist”

Specificity & Evidence

10.0 / 20

The episode names Gene DeLibro and a few concrete outcomes (NYU guest speaking, weekly calls for a decade, hired twice), which is better than pure abstraction, but there are no metrics, dollar figures, timelines beyond 'a decade,' or replicable frameworks. Claims like 'above market value jobs' are left entirely vague.

“he hired me not once, but twice for well paying above market value jobs”

“We began monthly calls. They eventually became weekly calls.”

Conversational Craft

7.0 / 20

This is a solo podcast with no guest, no dialogue, no follow-up questions, and no opportunity for pushback or productive disagreement. The delivery is a read-aloud newsletter with embedded sponsor promotion, which structurally eliminates any conversational craft.

“All right let get into the issue The secret to 10X your career is to find your mentor”

“Listen, I'm so grateful for you. Thank you for listening. Thank you for joining me along this journey. Please, please, please, please, please go like, subscribe, share this newsletter”

Standout episodes

  • The Secret To 10X Your Career (Find Your Mentor)

    2023-09-08

    42

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • The Secret To 10X Your Career (Find Your Mentor)

    2023-09-08 · 12 min

    42 / 100

Frequently asked

What is Content is for Closers's substance score?
Content is for Closers scores 42.0 out of 100 for substance and ranks #5476 on The B2B Podcast Index. That puts it ahead of 11% of the B2B podcasts we rank and #860 of 991 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Content is for Closers worth listening to?
Content is for Closers is ranked on The B2B Podcast Index with a substance score of 42.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts Content is for Closers?
Content is for Closers is hosted by Heard Podcasts.
How often does Content is for Closers publish?
Content is for Closers publishes weekly, has 188 episodes, released its most recent episode on 2023-09-08.
Which Content is for Closers episode should I start with?
Our highest-scoring recent episode is "The Secret To 10X Your Career (Find Your Mentor)" (42/100) - a good place to start.

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Topics this show covers

The themes that come up most across this show's episodes.

Ryan HolidayAuthentic relationship-buildingRelational mentorshipInformational mentorshipDale Carnegie's How to Win Friends and Influence PeopleGene DeLibroMentor cultivation strategyCareer acceleration through mentorshipSupermoon (customer engagement platform)

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