The B2B Podcast Index
Content Disrupted: Bold Takes on Brand Marketing

SEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy with Bernard Huang

Content Disrupted: Bold Takes on Brand Marketing · 2024-06-20 · 47 min

Episode notes

How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way to approach topical authority, and how to use content to build trust and credibility in a landscape flooded with commoditized information.

All Content Disrupted: Bold Takes on Brand Marketing episodes →