Rethinking Marketing through Just-in-Time Content Operations

Episode notes

How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficiency through just-in-time content operations - an approach that combines audience insights with streamlined execution for timely and relevant content delivery.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom NationThe Partnership Economy · on Content creation87 / 100
• The power of specialization: how niching can unlock a global market - #59The Consulting Pulse by CMap · on content marketing87 / 100
• 218: Build a marketing career that survives AI as a deep generalist with Tata MaytesyanHumans of Martech · on content marketing86 / 100
• Why Most PE-Backed Companies Are Invisible to AI SearchThe Private Equity Podcast, by Raw Selection · on content marketing84 / 100
• How Business Owners Can Avoid Selling Out and Protect Their Legacy with Angelo D’AmicoThe Art of Succession · on content marketing84 / 100
• Why B2B brands should be doing influencer marketing with Ishveen JollyThe Dave Gerhardt Show · on Content creation83 / 100

• Jay Acunzo on Resonance: How to Become a Sought-After Brand68 / 100
• Rand Fishkin on Building Brand Influence in a Zero-Click World79 / 100
• Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing & What to Do Instead77 / 100
• What Breakthrough Brands Do Differently with Skullcandy CEO Brian Garofalow83 / 100
• The Laws of Story-First Marketing with Jessica Gioglio78 / 100