The B2B Podcast Index
Content Disrupted: Bold Takes on Brand Marketing

It’s Time to Diversify Your Healthcare Marketing Mix

Content Disrupted: Bold Takes on Brand Marketing · 2024-02-22 · 37 min

Episode notes

In this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a successful B2B podcast.

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It’s Time to Diversify Your Healthcare Marketing Mix - Content Disrupted: Bold Takes on Brand Marketing | The B2B Podcast Index