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Index/Marketing/Content Disrupted: Bold Takes on Brand Marketing
Content Disrupted: Bold Takes on Brand Marketing artwork

Applying Data Science to Brand Bonding in the Digital Age with CMO, Tricia Nichols

Content Disrupted: Bold Takes on Brand Marketing · 2024-04-04 · 30 min

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Topics in this episode

content marketingData scienceCustomer advocacydigital landscapebrand bonding

Episode notes

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time..

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