Content and Conversation · 2026-05-13 · 46 min
Ross Hudgens welcomes Lily Ray, VP of SEO Strategy & Research at Amsive - this time in person - for a wide-ranging conversation on what's actually working (and what's getting patched) in AI search right now. They dig into the rise and likely fall of self-promotional listicles and comparison pages, the new wave of GEO manipulation tactics already being flagged as spam by Google and Microsoft, and how to build visibility that's genuinely algorithm-proof. Lily also shares how her team is using AI day-to-day, what the technical GEO checklist looks like in 2026, and why she's still betting on Google winning the AI search race long-term. Show Notes: 00:00:11 - Lily's new consulting practice at Algorithmic 00:02:11 - The rise and fall of self-promotional listicles 00:08:11 - Comparison pages and alternative posts 00:12:38 - Authentic authority vs.
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