Building a Media-First Content Marketing Strategy w/ Devin Bramhall

Episode notes

In this episode of Content and Conversation , Ross Hudgens sits down with Devin Bramhall to unpack what’s broken in modern B2B marketing and what actually works when metrics get messy and attribution falls apart. They talk through Devin’s experience writing B2B Content Marketing Strategy , why “media-first” is now table stakes, and how community is often misunderstood, mis-scoped, or forced into the wrong formats. Devin shares real examples from her work at Help Scout and beyond, showing how strong communities are built by paying attention to people, not playbooks.

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