Big Changes Coming: More Tactics, More Training, New Host, with Matt Vosburgh | S2 E7

Speaker A: Foreign.

Speaker B: Hi, I'm Clayton Mask, and, um, on the Conquer the Chaos podcast, I talk with inspiring business owners about what it takes to build a great business and a great life that means more money, more time, more control, more impact, more freedom. So keep listening to hear the tough lessons they learned so you don't have to repeat them.

Speaker A: Welcome, everyone, to this episode of the Conquer the Cast podcast. I am your host, Clayton Mask, and I am here today with a, uh, guest that many of you know, and one that I'm excited to talk about some upcoming changes and really cool things that are happening in the world of Conquer the Chaos. So Matt Vosberg is with me today. Matt, thanks for being here.

Speaker C: Hey, thank you, Clay. It's a thrill to be here with you. It's, uh, my favorite podcast.

Speaker A: Well, I feel like you've been the wizard behind the curtain for a while, and now we get to bring you out in front.

Speaker C: That's awesome. Awesome. Call me Oz.

Speaker A: Yes, that's right. So, by the way, just, uh, uh, wicked a couple nights ago. It's really is good. So a, uh, couple of things, um, that people probably some people know, some of our listeners know that you've been, for the last six months or so, you've been helping to produce the podcast. You've been, um, thought partnering with me on a bunch of different things as you are working in your coaching business and, and using Conquer the Cast, uh, the six keys to success. Today, I'm really excited because we've got a fun announcement that we get to share, and, um, I am excited to announce that Matt Vosberg is now the brand ambassador for Conquer the Chaos. And as such, he will be carrying on the Conquer the Chaos podcast. So this is, in effect, uh, a handing of the torch to Matt to lead the Conquer the Chaos podcast. I'm sure he'll invite me back on occasion, and I'm sure that, um, he's going to bring amazing guests. But we're going to talk in this episode about Conquer the Chaos, the podcast going forward, what we're doing, um, why we're making this adjustment and enabling Matt to, um, step up and lead the podcast. So, Matt, welcome. Let's talk.

Speaker C: Awesome. Thank you. Thank you. Uh, yeah, uh, this is something that's very near and dear to my heart. Uh, I've been, uh, an entrepreneur, freelancer, if you will, uh, for going on 25 years now. And so, uh, you know, in addition to, you know, working with you at infusionsoft, keep and now thrive, um, you know, and all of the great, you know, Things that we've gotten to do and the amazing partners and small businesses we've gotten to work with. Um, you know, I'm super excited to be able to bring all of, you know, my experience and all the things that you've packed into this amazing, powerful message and conquer the chaos, um, bringing it in a new way, continuing the, you know, the awesome message and, um. Yeah, yeah, all of that. Just to say that, um, you know, the. The conquer the chaos message for me has been so powerful because, you know, it's been. The six keys are things that I've found very acutely, uh, I need in my life. Right. So I've seen these things working in my life and the lives of the entrepreneurs that we serve. And so, uh, yeah, I just couldn't be more thrilled to be able to have this opportunity to come and bring the message in a new, big way and continue to carry the torch that you've lit here, Clayton. Um, yeah, it's such an honor and such an amazing opportunity.

Speaker A: Uh, well, it was, you know, when we started working together on this five months ago, I, you know, we. We felt like this could be one of the paths if, you know, if we wanted to go this direction. But there were, you know, there were a lot of different people that, uh, could have been good ambassadors for this brand and to carry it forward. And, you know, the reason I chose you was simply your experience with the keys and your passion for them. You know, I've watched you apply them, I've watched you applied the personal keys in your life, and I've seen the impact it's made. I've watched you practice the. The business keys with our partners. You've obviously been in the, you know, in the middle of keep for, you know, infusion stuff. Keep thrive for, I don't know, 12, 13 years. I don't know what the number of years. It's been a lot of years. And so you've been in the middle of it for a long time, but it's your entrepreneurial fire and passion to go practice it personally, and I think that's what I've watched you do. Um, a lot of people have practiced the keys, and I've seen the impact in their lives. You, um, have the passion of practicing them, of doing the business side of it, both individually in your own business as well as in a larger company at infusionsoft, as we help many partners and customers practice the keys. And your, uh, passion to take the baton and run with this podcast is really exciting to me because I love this Podcast. I love the work we do. I love getting the messages from people about the impact that it's made. And so I think congratulations are. In order to say congratulations for, um, being the right person to run with this.

Speaker C: Thank you. I'll accept it. Uh, yeah. So, you know, something. Something that stands out to me in this too is, you know, um, this message that, that you've, you know, brought and packaged into this, this wonderful book. Um, it comes from a place of genuine caring. Right. And, and, you know, it's nice for us to say that about ourselves, that we care about other people, but, um, you know, this message, this system, like, gives us a way to really demonstrate that care. Right. And so, you know, when you come alongside somebody and say, hey, you know, uh, what's up with your identity? Right. What's up with your purpose in life? Right? And you're really, really helping them to uncover that for themselves and to be able to then have a plan to leverage that purpose, to leverage that identity and to turn it into something greater that then extends to more people beyond them. Right. And so it's not just your business. Better.

Speaker A: Yeah. And most of the time, when, when I'm counseling with entrepreneurs and I use that. I choose that word carefully. I didn't say coaching because a lot of times it starts with counseling. And they, you know, they come to me and they're, you know, they're. They're hurting, they're in pain. It's. They're struggling with. Sometimes it's the thrill of the success, but it's eating them up in different ways. And other times it's the, it's the, the challenge of, of, um, not meeting their goals and not achieving what they want. Whichever the case, you know, they're usually really struggling.

Speaker C: They're.

Speaker A: They're having a lot of pain and they don't. They don't recognize, you know, they don't come and say, I think I need to work on my identity, or, you know, I think I've got a challenge with my personal purpose. And they, they don't identify the, The. The sources. You know, you have to peel back the layers of the onion. But the reason the book exists is because of the countless conversations I've had over 25 years with entrepreneurs and become deeply acquainted with the dark side of entrepreneurship, as I call it in the book. Deeply acquainted with the imbalance. Uh, deeply acquainted with the, the frustrations that burn inside of entrepreneurs when their dreams of freedom are clashing with the, you know, the captivity of chaos. And when, when they're in that place, you know, they're, a lot of times they're just gasping for air and it's, it's tough, you know. And so when I, when, when Scott and I wrote the original book 15 years ago, it was after spending many years seeing how the business keys could make a difference. And we put a little bit into the mindset, um, side of it, but we didn't put, we didn't have the experience yet. Counseling and coaching and working with and teaching entrepreneurs to be able to really break it down on the personal side and say, okay, look, we got to get our identity, our purpose, our values, our mission. We got to, we got to get our goals, we got to get those fundamental things in place. Then you can create a plan for life out of those with those goals. But if we don't get the, if we don't get the vision right, you know, start, starts with the mindset and then getting the vision right, um, then, you know, then we can't really execute a plan effectively. It just gets trumped by our, our business, our business needs. So, you know, I, I appreciate that. You know, it, you've lived it. That's probably why I gravitated toward you to lead this more than anything else. Because a lot of people have lived the business side of it. A lot of people have lived the three, you know, the three business keys of strategy, automation and leadership. But not as many have deeply lived the personal side of it. The purpose, you know, the, the mindset, um, the vision and the rhythm of execution. And when, when you get deep into that side and um, really practice the transformative habits of waking up early. The three transformative habits, waking up early, weekly winning and quarterly planning. You know, these are the keys. You know, it's like you do these things and it, I call it keys for a reason. You know, it really does unlock the capabilities that lead to great accomplishments in life. And so I just appreciate your passion for, and your practice, you know, you being a practitioner in particular of the personal keys to success of mindset, vision and rhythm.

Speaker C: Yeah, well, continuing, um, to dig in on those. They're, you know, it's, it's a never ending process.

Speaker A: I think it's a mountain without a top.

Speaker C: That's right.

Speaker A: That's right. That's. My coach said to me all the time when I was, you know, when I went to weekly coaching, uh, with Steve while, while we were in the thick of it, leading the company, um, he would say all the time when I was working on stuff and I'd be like, gosh I just feel like I'm, you know, I'm constantly working on this stuff, not getting any better. You know, it's slow progress. He's like, mountain without a top. It's just, ah, you just keep working at it. And, you know, I can, I can attest after, you know, 15 years of, of working on, you know, with coaching, 15 years of really, um, teaching this. Conquer the chaos. It's been, it's been 15 years since we started teaching it, which is amazing. Uh, I, you know, you. Some things you can only see with time. And it takes time for the, the seeds we plant to blossom. It takes time for the, the, the disciplines that we practice to yield incredible fruit. It takes time for the, the, the transformative habits that we ingrain into ourselves. It takes time for those things to, to translate into, you know, the dreams and things that we want. And I, you know, I've watched that in so many people that have practiced these keys. I've, I've certainly experienced it and enjoyed it. You've seen it, and, you know, all that's to say it when, when people need the keys, they're usually not coming with clarity on those keys. And, and so that's why we packaged it up and put it together the way we have. And I'm excited for the podcast to continue on and to impacts people's lives. Um, at the intersections when they're feeling super frustrated and they come across across an episode or a guest, um, that, that says things in a way that makes a difference for them. And that's, you know, that's probably the most valuable thing I love about this podcast, is hearing people that share those experiences when we've been able to make an impact.

Speaker C: Yeah, yeah, it's, it's, uh, it is exciting. And, you know, the, the growth, like you said, it's a mountain without a top. Um, you know, it's not linear either, right? The growth is not linear. Like, I, uh, can't tell you the number of times I've felt like I've, like, got this thing down, right, this particular habit or whatever it is. And then, you know, a week goes by and it's like, oh, shoot, I've kind of slipped on that thing. I need to get back into that rhythm and back to it. So it's, uh, you know, exercising those habits and not just locking it in once and done.

Speaker A: Yeah, they're practices. You know, I talk about this over and over in the book. It's. These are practices. We practice them. And, and like you said, things change, life happens. You know, you get your morning mastery nailed and then your child's school time changes the next year and now everything gets, you know, out of whack or, you know, now your spouse's schedule has adjusted and you've got to accommodate that and, and make compromises and find your new normal. And you know, it's, it's. If it's not something personally that adjusts, it's something in the business that adjusts. Now you've lost this particular employee or leader and you've got to step in and do different things are always, always changing. And that's why, that's why we're practicing the keys. You know, we practice them, we work at them, we, we get better at them. And um, you know, it's, it's not something that you just, okay, I got that check, I'm done. You know, this, this is, um, But I would also say it's, you know, these, these um, three keys of mindset, vision and rhythm, they are just a great recipe for, for living a really fulfilled life. And you know, it so happens that we've applied them in the context of entrepreneurship. Um, but I've had lots of uh, um, people in different walks of life who have said, hey, you should write conquer the chaos 4 blank because it works for them too. And I'm not an entrepreneur, but I use it for this. And you know, my weekly winning is totally important to me, but I'm not an entrepreneur, so why don't you write that? And I'm like, well, I'm actually going the other way right now. I'm niching down, not expanding. So. And by the way, we should probably talk about that because that's really the impetus for why you're taking over the, the lead on the Conquer the Chaos. Let's be clear, Conquer the Chaos is not going away. I'm not going away. Um, what's happening is my work has niched down to software entrepreneurs. And we talked about this at the beginning of season two, said hey, I'm, I'm getting deeper and deeper into software entrepreneurs. And so I'm getting totally focused on software entrepreneurs. And um, we are, you know, doing content and doing, um, doing a lot of coaching and a lot of work for the Phoenix Forward on software software founders as well as my one on one, um, coaching work that I do. So between leading Phoenix Forward and you know, there are 600 software companies in Phoenix, about 60 of them are in our coaching program. And so I lead those, um, that, that coaching program in, in group formats. And then um, I have, uh, about 10 one on one coaching clients that I work with. So, you know, my, my work life is not nearly as busy as it once was, which I'm very grateful for. It's, I feel very light still these days. It's incredibly fulfilling, but it does take my time and it takes my focus and being totally focused. Niching down to software entrepreneurs is the reason why we're making this adjustment. General entrepreneurship will always be near and dear to my heart. Um, but uh, I've put that, I've put everything into the book and that's where people can get it and people can get more from the podcast here. Um, but my one, my, my, my direct client work, uh, is one on one and then the group coaching with software founders in Phoenix.

Speaker C: It's amazing. It's amazing. And, and yeah, I, I think, I believe, uh, and I think, you know, that this path forward for you, you know, the, the engaging with these SaaS, founders and entrepreneurs in the way that you are, um, really is, I think the most powerful way for you to apply the principles that are in the book. And to your point, it's all in the book. Yeah, we can now take the principles and we can go and, and share them and you know, get this message out to many people. I've said to you many times, this book should be in the hands of every elementary and middle schooler, uh, in the world. And uh, I'm quite serious about that. And not just because of the personal keys, but the business keys. Um, the world is changing and the ability for someone to go and get a degree and get a job like they could 20, 30 years ago, the world's changing. People are needing entrepreneurial skills today and in the future more than they ever have in the past. And uh, I think, you know, this book, you know, helping people to get, you know, balance in their life, but also find, you know, avenues for them to, you know, really take hold and take control of their own financial destiny, their professional career. And um, I think there's some real, real, uh, serious, opportunity there too. But.

Speaker A: Well, you know how much I love entrepreneurship. I mean it's, it's, I have so much passion for it for the reasons you just mentioned. It's, it's the way for people to change. You know, they're, it's the best way for people to change their economic situation. And you know, they have to take ownership of it and recognize that, you know, they're, they're, what happens in their life is, is a direct, uh, result of what they're looking at in the mirror and they've, you know, that's the only place to look. And that's why I love entrepreneurship because it requires us to take responsibility and accountability and then when we do, we can go make incredible things happen. So, you know, I need to say also I'm grateful for you Matt, because this choice was a hard choice. As you know, like I wrestled with this over the last couple of months because I love this work so much and I'm um, continuing to do the work with software entrepreneurs, but I felt pulled and I felt torn because I want to do the work with general entrepreneurs. But what's happened is, as you know and I, you know, I'll share with everybody as I've done this work with software entrepreneurs, it's become so deeply fulfilling and so impactful and so powerful. Both the one on one work and the group work I do, um, which, you know, all of that group work rolls into a broader vision for us to make Phoenix a top software city over the next decade. The way we've done with um, you know, the way you've seen happen in Salt Lake or Denver, Austin, some of these other tier 2 cities, you know, we're not, we're not trying to be Silicon Valley here in, in Phoenix, but we are trying to be a great tier two software city. And so we have a purpose, our values, our mission. At Phoenix Forward, we have a bhag of, you know, making this happen over the next 10 years. And I realized that to, to really make that happen, I needed to, I needed to pour into these Phoenix software founders. I needed to be more focused and, and you know, I hate, I hate the note. I just could, I was wrestling with and I couldn't accept the notion that general entrepreneurship was becoming a distraction for me because I love it so much. So I didn't, I didn't want to let go of that. But that's, you know, truthfully that's what led to this decision was my excitement for what we're doing with Phoenix software founders because I could balance my one on one work and, and the general entrepreneurship that I'd been doing it for a while that you know, I could do that. It was as the Phoenix Forward purpose, values, mission. As that vision got bigger and got more clear to me as we've been working on that over the, over the, you know, the course of this this year, it just became apparent to me that I needed to practice what I preached so many times and niche down and get really focused, say no to things that are really good. So that I can yet say yes to the things that are better and best, you know, and. And that's. That's really one of the secrets of life is, you know, there's a lot of good, better and best, and we got to say no to the things that are good so we can do the better, and then eventually say, no, the things are the better, so we can only do the best. And, um, I feel like. I feel so blessed and fortunate because that's what I'm getting to do with software founders. But it is painful to do. It's painful to let go of the general entrepreneurship podcast that I love so much. As, you know, I'm not letting go of the speaking. I still speak. Um, I, you know, I do a lot on the book still and will continue to do that. Um, I'm certainly giving out books to software founders all the time, as well. As anyone who asks me about, uh, different things on the. On entrepreneurship, I'm telling them, look, go get the book. Go get the book. Go get the book.

Speaker C: Such a great book. Yeah. And, you know, when. When. When you shared with me, you know, a few weeks back that, uh, you were. You were really, you know, niching down. You were, you know, focusing. Um, my. I can't tell you how truly excited I was. Uh, for no other reason other than Clay is fully applying the principles that we've been teaching here. I'm like, oh, my gosh, this is. This is so great. Like, it's. Yeah, it's exactly what you want. It's. It's. It's almost like, here we go.

Speaker A: Yeah, I really don't meet your.

Speaker C: They say don't meet your heroes. Right? Um, this was like. I was like, you know, there's my hero doing the thing that I would hope my hero would do. Right? And really get focused and get that clarity. So that's kind of you.

Speaker A: Thanks.

Speaker C: Yeah. Yeah, But I mean, this is. This is what we're here for, is to, you know, um, you know, help each other find the way to, you know, more balance, more success, more freedom. Right.

Speaker A: Yeah.

Speaker C: And. And, you know, it's not always clear there. And. And a lot of times there are, you know, different paths to go down, and you. And you, you know, got to pick one. And. And, um. But coming together with other people to, you know, uh, to get that validation, to continue to be fed and to, you know, have community to connect, um, that's another, you know, major part of what we're doing here is, you know, helping to bring people together. So you're not out there trying to figure it out alone on your own. Um, you've got people who've been there and who can help you to, you know, not trip over your own feet as much. Um, so, yeah, this is, uh, this is part of it too is we're going to continue bringing, um, you know, content and guests, but, but also some unique content that's going to help, you know, our, our listeners, our viewers to, to really implement, um, this stuff in their own life, in their own business. And so, uh, yeah, let's talk about

Speaker A: that a little bit because, you know, we've talked about why we, you know, what we're doing and, and why, um, both from your perspective and from my perspective. Um, but let's talk about the future of the Conquer the Chaos podcast. You know, what you're planning, um, what you'll be doing, you know, certainly, uh, you'll invite me back on occasion and I'll be happy to do that. But, um, why don't you talk about the format going forward? You know, going forward, the content that you, you touched on. Because as you and I have talked about, we're, you know, Conquer the Chaos is, is very much thriving and we're going to keep pushing it out into the world and you know, although we're going to have, ah, a new host that's doing that. Um, you know, this, this is going to be an exciting next step for us. So talk a little bit about that.

Speaker C: Yeah, so, well, we will definitely continue, you know, focusing on the six keys as we have. I mean, that is the, the foundation of everything we're talking about here. And so we'll, with that we'll will dive into the book and continue bringing guests on. And so the format that you're used to, that's going to continue. Um, but we're going to bring in some fresh content, really pulling tactics and principles out of the book and out of the conversations we're having and bringing it in a format that, a training, if you will, kind of format. Right. So, uh, we'll have some little bits of content, maybe 5, 10, 20 minutes, whatever, where you can come and tap into, you know, how do I apply that ABC method or, you know, how do I, you know, really, you know, look at my, my hiring process or whatever it is. We're going to get tactical, in the weeds. Um, but it's not all going to be tactical. You know, point, uh, and click kind of stuff like that. We're going to get into some philosophical, spiritual stuff, if you will. Um, you know, really, really Talk about your purpose, mindset, values, um, you know, those things that really are the engine and the fuel that makes you who you are and how you show up in the world. So, uh, I think people can probably

Speaker A: understand, as they hear you talking, they can understand why I'm excited about this and why you're the right person to do it. There are so many little, um, lessons and nuggets in the book that we just haven't been able to dig into because it takes time. It takes more time than I've had. And so I'm really excited for you to take that and run with it. You know, you talked about the ABC method. We can, you know, it's such a, it's such a micro part of the book, and yet it's such a critical thing to do every day and to cultivate that practice. And, you know, there's, there's, you know, hiring. There's so many different things. Um, one of the things people say to me after reading is they're like, wow, there's a lot in that book. Like, I know I, I, and I tell people throughout the book. You know, there are times where I'm like, look, don't get overwhelmed. I'm putting everything into this book because this is what people have asked me about over the years, and I want to just put over two decades of experience helping entrepreneurs into the book. But there are so many different things that you're going to be able to dig into practically, and little, you know, little trainings and micro lessons, and then. And then there's a spiritual part of it, too, that you'll be able to dig into. So I'm really pumped for you to do that and excited to see you break down a lot of the, A lot of the nuggets that are in the book and making them more valuable, uh, and, and consumable for people.

Speaker C: Well, I'm excited, too. I appreciate it. And, uh, yeah, we. We've got, you know, guests lined up already. Um, you know, we're continuing to bring more episodes, and, uh, yeah, we're gonna have a ton of new stuff in, in the new year. But, uh, yeah, I'm just, I'm just super excited and thrilled to get to, you know, continue on this journey with you, Clayton, with all the amazing partners and entrepreneurs that we have in our world. Yeah, I'm excited to see what's next, and this is just such a, such a great time, and I'm excited to see what, uh, what comes out of the man. All the, all the mischief you're getting into with these, uh, SaaS.

Speaker A: There's good stuff happening. We're pretty excited about it. Well, thanks, Matt. Um, again, I think it's both. Thanks and congratulations. You're going to take this to the next level, which I'm really excited about and looking forward to, um, you know, continuing to be a part of it in a little bit different way. But, um, with you taking the baton, uh, you know, we're poised for great things as you dig in deeper into the book and make it more practical, more actionable, as well as, um, inspiring for people. You know, I've always. We've always aimed to inspire people through this, and I think we've generally done that. And you'll be able to do it even more. So excited about it.

Speaker C: Fantastic. Awesome. Well, thank you, Clay. I guess, uh, since you're close us out, I should sign us off here. Yeah. Awesome. All right, well, with that, friends, thank you for joining us. And until, uh, next time, continue to work on those six keys. Conquer the chaos in your business and your life. And, uh, keep serving, keep going, keep growing. Until next time. Thanks, everyone.

Speaker B: Thanks so much for listening. Subscribe right here on YouTube or in your favorite podcast app to make sure that you don't miss a single episode of the Conquer the Cast podcast. And hey, if you like this episode, let's get this out to more entrepreneurs. We all know that it is not easy to grow a great business and a great life. And so let's get this message out to others. Make sure that you hit. Hit the like button that you comment and that you share it with others so that we can help other entrepreneurs build a great business and a great life as they conquer the chaos. Keep going, keep serving, and keep growing.