Cloud Radio · 2023-08-17 · 37 min
Our Guest: Elena Hutchison , formerly an Executive Vice President and Chief Strategy Officer at Medallia , is now the Founder of Up/Right Analyst Relations . The firm offers coaching, consulting, and fractional analyst relations services, specifically designed to enhance companies' engagement with Gartner, Forrester, and other industry leaders. Episode Topics: Understanding the analyst relations function beyond quadrants + how analyst firms serve their own customers Elena’s insights on the accuracy of Gartner’s Magic Quadrants and Forrester’s Wave Elena expands on her “ Most Important Sales Cycle of the Year ” post Should companies always participate in an analyst Request for Information (RFI)? How can early + mid-stage companies best work with analyst firms? How analysts evaluate emerging vendors within categories + significance of vendor financial stability The value of customer stories around ROI when collaborating with analysts How to gain buy-in for an analyst relations program? Understanding the timeline for tangible, positive results from an analyst relations program. Elena’s insights on the differences between the largest analyst firms and niche analyst firms.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Win the AI Answer, Not Just the Citations with Tim Sanders, Chief Innovation Officer at G2 - Ep 85The Transaction · on SaaS100 / 100
The Invisible Network Powering AWS with Matt RehderScreaming in the Cloud · on cloud94 / 100
Adamma Ihemeson on Building Autonomous AI Systems You Can TrustBack on T-R-A-C-K · on B2B84 / 100
Just Say No to "Yes-Man Agents" & "Process Barnacles": How Miro Builds Post-AI | Jeff Chow, CPTOLaunchPod · on SaaS74 / 100
Define the Message and the Roadmap Follows with Jamie Domenici, CMO of KlaviyoThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on SaaS70 / 100
Edward Robson - Capital Allocation in TechnologyCloud Returns · on SaaS68 / 100
Guy Rubin - 2026 GTM Benchmarks95 / 100
Tim Sanders - G2 - The AI Answer92 / 100
Karim Fanous - Engineering Management in the Age of AI72 / 100Godard Abel - G2 - Software Buying In The Age of AI77 / 100Guy Rubin - Ebsta - 2025 GTM Benchmarks