Ashley Acosta - Founder + CEO of Maca - SaaS Pricing: Fix The Leaks

Episode notes

Our Guest: Ashley Acosta , Founder and CEO of Maca . Previously, Ashley was the VP of Revenue at Pipe, on the founding team at Brex, and a Mentor at First Round Capital. Now, she's pioneering the first operating system for value-based pricing through Maca, empowering growing companies to achieve greater revenue efficiency through AI-driven data insights. Episode Topics: How much potential revenue are companies losing by not optimizing their pricing strategies? Maca’s methods of sourcing data + understanding their insights engine. Ashley's insight on the growing complexity of revenue management in growing companies and hidden revenue channels. Twitter Question #1: What are the top key results in metrics to determine pricing effectiveness? Twitter Question #2: How do you think about testing pricing and gathering learnings for long sales cycle products? Ashley expounds on her Tweet: “Test pricing using your sales levers, not by changing your list price.