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Index/Sales/Closing the Deal with Fexingo
Closing the Deal with Fexingo artwork

The Sales Rep Who Won by Saying Nothing

Closing the Deal with Fexingo · 2026-07-08 · 9 min

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Topics in this episode

Buyer psychologysales silencenegotiation pauseactive silence salessay nothing to close

Episode notes

In this 100th episode, Lucas and Luna explore the counterintuitive power of silence in sales negotiations. They dissect a real case where a B2B software rep closed a $2.3 million deal by pausing for a full 17 seconds after the buyer's initial lowball offer - letting the buyer break the silence and ultimately raise their own price. The hosts discuss the psychology behind active silence, why most reps rush to fill gaps, and how to practice the technique without coming across as manipulative. A concrete, tactical episode for anyone who sells. #SilenceInSales #NegotiationTactics #B2BSales #ActiveListening #SalesPsychology #ClosingTechniques #SalesStrategy #RevenueGrowth #SalesReps #DealMaking #Business #FexingoBusiness #BusinessPodcast #ClosingTheDeal #SalesPodcast #NegotiationSkills #LucasAndLuna #Episode100 Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • The Product Leader’s Guide to Buyer PsychologyThe Product Manager · on Buyer psychology82 / 100
  • The Physics of Buying: Mastering the "Pull" Framework with Rob SnyderRevenue Science · on Buyer psychology70 / 100
  • Using Psychology to Build Better B2B Content | Rai Hyde CornellDigital Banter · on Buyer psychology69 / 100
  • Ep 289 // 4 Homepage Mistakes That Quietly Cost You Qualified LeadsSimple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation · on Buyer psychology59 / 100
  • 🎙️ 🤝 Getting referrals in a tough market.Best Of Sales Skills Podcast · on Buyer psychology52 / 100
  • 222. How to build a GTM strategy that holds in a downturnThe Partnership Playbook · on Buyer psychology40 / 100

More from Closing the Deal with Fexingo

All episodes →
  • How One Rep Won by Asking the Buyer to Fund the Launch72 / 100
  • The Rep Who Won by Asking for a 20 Percent Price Cut69 / 100
  • How a Rep Won by Negotiating Against Their Own Offer86 / 100
  • How One Rep Closed by Asking the Buyer for a Competitor Comparison81 / 100
  • The Sales Rep Who Won by Telling the Buyer He Was Wrong72 / 100
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