The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Sales/Closing the Deal with Fexingo
Closing the Deal with Fexingo artwork

The Rep Who Won by Asking the Buyer to Quantify the Cost of Staying Put

Closing the Deal with Fexingo · 2026-07-25 · 7 min

0:00--:--

Topics in this episode

Value sellingsales techniquecost of staying putquantify inactionbuyer quantification

Episode notes

Episode 133 of Closing the Deal with Fexingo tells the story of a sales rep who turned a stalled deal around by getting the buyer to calculate exactly how much the status quo was costing them. Lucas and Luna break down the technique, including how the rep helped a manufacturing lead realize that every month without a new system burned $50,000 in lost productivity. They discuss why most buyers don't quantify inaction, how this shifts the negotiation from price to value, and a simple framework reps can use. The episode also touches on how the show itself is sustained by listeners who value it enough to support it at Buy Me a Coffee. A focused, practical look at a powerful sales move. #Sales #Negotiation #Revenue #Business #FexingoBusiness #BusinessPodcast #SalesTechnique #CostOfInaction #ValueSelling #Manufacturing #Quantify #SalesStrategy #BuyerPsychology #B2BSales #ClosureRate #SalesTraining #RevenueGrowth #ClosingTheDeal Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Beneath the Surface: Selling to Emotions, Not Just Logic with Ash KhalekPillar Talk · on Value selling87 / 100
  • How to Handle a Prospect Who Asks for a DiscountSales Leadership with Fexingo · on Value selling78 / 100
  • Modern Strategies for B2B Pricing in SaaS with Roee HartuvRev Ops Revolution, SaaS, Go To Market, Startups, Tech Growth Revenue Operations Conversations · on Value selling68 / 100
  • Aligning KPIs Across Departments w/Robin SchweitzerCloseMode: The Enterprise Sales Show · on Value selling61 / 100
  • How to Work Less and Sell More with Carolina Chavez | E115Winning Streaks · on Value selling54 / 100
  • What the Top 1% of Sellers Do Differently | Ross Rich (CEO, Accord)The GTMnow Podcast · on Value selling

More from Closing the Deal with Fexingo

All episodes →
  • The Art of the Silent Close88 / 100
  • How to Close Without Asking for the Sale
  • How Price Anchoring Wins Complex B2B Deals
  • How Asking for the Second Signature Wins Deals
  • How The Final Email Wins Enterprise Deals
Explore the best B2B Sales podcasts →
All Closing the Deal with Fexingo episodes →