Closing the Deal with Fexingo · 2026-07-28 · 6 min
In this episode, Lucas and Luna examine a surprising sales tactic: a rep at a manufacturing software company who asked a skeptical buyer to pay for an independent third-party audit of the rep's own product. The buyer agreed, the audit validated the software, and the deal closed at full price. They break down how the rep structured the proposal, handled the risk of a negative finding, and turned due diligence into a trust-building tool. The discussion covers why asking for scrutiny can signal confidence, how to frame the cost as a shared investment, and when this tactic works best. No clickbait, just a concrete case that might change how you think about handling buyer objections. #Sales #Negotiation #Business #FexingoBusiness #ClosingTheDeal #ThirdPartyAudit #SalesStrategy #B2BSales #EnterpriseSales #ConsultativeSelling #Trust #ObjectionHandling #DueDiligence #SalesTactics #BuyerPsychology #WinWin #SalesTips #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Why distribution and attention are the real bottleneck in B2B SaaS | Pete Hunt @Dagstersaas.unbound · on Enterprise sales72 / 100
How Revenue Marketing Makes the CMO a Business Growth DriverThe B2B Revenue Executive Experience · on B2B sales71 / 100
What Recruiters Actually Look for in Salespeople | Innovantage Podcast #55Innovantage Podcast · on Enterprise sales62 / 100
HOW TO MASTER THE SKILLS OF B2B SELLINGThe Best of the Brutal Truth about B2B Sales & Selling · on Enterprise sales62 / 100
HOW TO MASTER THE SKILLS OF B2B SELLINGThe Brutal Truth about Sales and Selling · on Enterprise sales57 / 100
How Enterprise Sales Teams Use Social Selling to Close DealsB2B Marketing with Fexingo · on Enterprise sales
The Art of the Silent Close88 / 100How to Close Without Asking for the SaleHow Price Anchoring Wins Complex B2B DealsHow Asking for the Second Signature Wins DealsHow The Final Email Wins Enterprise Deals