The Brains Behind Headless CMS with Paolo Negri, Co-founder and CTO, Contentful and Martin Paton, CTO, Kin + Carta Europe

Episode notes

Paolo Negri, Co-founder and CTO of Contentful, and Martin Paton, CTO of Kin + Carta Europe, discuss the importance of no-code and low-code tools, the benefits of headless CMS, the future of digital experiences, and much more. Key Takeaways Implementing no code and low code tools empowers users. Going headless will make your employees’ lives easier and workflows more productive. The more agile you can make your content the more effective it will be. Key Quotes “As soon as the lifecycle of your content differs from the lifecycle of your presentation, or you have multiple and different presentations of your content, the benefit [of headless] becomes huge. You really understand that the life of your content and where the content comes from and goes to are all things that you want to manage explicitly and deliberately.” - Paolo “Last year we did some research that showed that up to 70% of content didn't get utilized. I think it's really clear that we need to create quite a tight feedback loop between the overall content production and the end-user. And what we believe passionately at Kin + Carta is: speed up the experimentation process to ensure that the content is landing.

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