
Business of Tech: Daily 10-Minute IT Services Insights · 2026-06-29 · 23 min
The dominant structural shift addressed is the increasing operational dependency on Microsoft Intune for endpoint management across organizations of all sizes, which is exposing gaps between Microsoft’s native capabilities and the practical needs of managed environments. This shift is creating new pressure points for service margins, as IT service providers find themselves compensating for visibility limitations and inconsistencies in Intune’s deployment mechanisms. Vendors such as Recast Software have positioned themselves as companions that address these shortfalls, acknowledging that Microsoft routinely incorporates previously “companion” features into its own ecosystem. The primary evidence cited is the identified lack of comprehensive fleet visibility and inconsistent application deployment within Microsoft Intune environments. According to Recast Software’s Chief Product Officer, Jake Mosey, customer feedback repeatedly points to insufficient information about device states - especially during hybrid or co-managed transitions from Microsoft Configuration Manager to Intune - and challenges with application deployment timing, patching, and third-party app management.