How to Convert Customers With Your Newsletter

Speaker A: Now let's talk about something that quietly drives revenue in the background of almost every healthy business, but is often overlooked, and that is the newsletter. I'm not talking about an email blast. I'm not talking about a quick update or here's what's happening. No, I'm talking about a strategic relationship building, sales supporting newsletter that actually moves people closer to working with you. So today we're going to talk about three ways to convert people with your newsletter so that you can go from just checking a box to creating, uh, and leveraging a sales system that builds trust and converts. Okay, let's get into it now. The first method is linking to long form content that does the nurturing and selling for you. So one of the biggest mistakes I see a lot of founders make is they're trying to cram too much into the email itself, right? Your email does not actually have to carry the whole weight of the nurture or the sale. You can think of your email more like a bridge, right? And then that long form content is the destination. So it could be something like an interview you did on a podcast, it could be a sales page. If it's something closer to conversion, it could be YouTube video, a blog, maybe a case study, a deep dive article. It could be an invitation to a workshop or a speaking event. But you really want to take the pressure off of that newsletter to do so much of the heavy lifting and instead find ways to spark curiosity, to create relevance and send them deeper into your content. Because think of it like a micro conversion when they're clicking that button to take that next step to see more. Even if it's just to watch an episode that you recorded or read a blog or a case study, that is a micro conversion that's getting them to say yes and getting them closer to going into that next step of their journey with you. So there's definitely a place to go deeper if you have a built out funnel and you have a sales sequence and all of that. But I'm just talking simply in your newsletter. Don't try to stuff too much. Use this method to build trust. Share your authority in a way that's more consumable. The second method is to share a success story. Stories are so powerful. People forget facts. People tune out when they feel like information that they're consuming is not helpful. But as soon as they start hearing a story, something in their brain just wakes up and they start tuning in. And they're more likely to actually remember what you're sharing with them. So not only does sharing A success story build trust because they see the results that you've gotten for other people, but it's actually going to help them to remember your brand. So instead of leading with, here's how we can help, here's this cool thing that we did, here's the sale, try just sharing a, uh, somebody story that you worked with, somebody whose life was impacted by your business. Whether you're a service based business, a product based business, this can work across the board. Here's three things that are happening right? When you are sharing, sharing this success story, no matter how small it is, you're building credibility and trust. You're helping them to remember you, to imagine themselves in the story. Right? You're inviting them into this narrative. And you're also helping to overcome objections. And sometimes I will say that the most powerful stories can be simple ones. Right? It doesn't have to be a big dramatic change. It can be. You can have a variety of different case studies depending on where your readers are at. But the biggest thing is that people will buy from you when they believe that change is possible for them through working with you. And so stories are going to help them to see themselves in that transformation and believe. Now, the third method, and one of my favorites, is to lean into a problem and then solve it. So this is where your newsletter can become a way to connect with people on a human to human level. Right. And truly serve them. And also a marketing tool at the same time, which is awesome. So when you name that problem that your audience is facing, it's not about being negative, it's not about manipulation, but it's really from a place of understanding, right? You want to say to them, I understand what your problem is and I want to help you solve it. So you want to name the problem, whatever that is, right? The frustration, whatever it is that they're struggling with. Then you want to clarify what is at stake and then offer your solution. And when you do this consistently, your audience begins to trust you as their guide. That someone who can help them move from confusion, frustration, vexation, to clarity, to transformation. Right. And the cool thing about this is when you do this enough times, they feel really well served through your newsletter. They're going to be more excited to read it the next time because they know that when they open your newsletter, they're getting value. They're not just being sold to, they're being served well. And I can think of a number of email newsletters that have done this really well. One of them that comes to mind right now is from a personal brand. He's a entrepreneur and an author and he does this really well. He starts with a problem and then he goes into a personal story about it and he solves it. He gives you the answer right in the email. And what's so cool is at the end of his emails, he almost always is promoting his book or a, uh, sponsor. And I don't even mind because I got so much value from what he shared in the email that I don't mind him promoting himself or his products. I continue to open the emails, I continue to read them and even share them with other people because there is so much value there. And so when people feel like they're being served well, when they're getting value, they won't mind you actually pitching your products. So this is a really, really great method that you can use. And you can also combine it with some of the other approaches that we've talked about. Okay, so we've talked about the three different methods. Number one, linking to long form content. Number two, sharing a success story. Number three, leaning into a problem and then solving it. But there's one more thing that I need to add here that's going to help all of this work together and actually help you see results. And that's to keep showing with value. Now, building trust through your newsletter and leveraging it as a way to increase your sales is not going to come from one email. It's going to come from consistency. Right? So it's important to be keep showing up month after month, right? With clarity, with value, with insight, with practical help that makes your customers lives better. And I will say it doesn't have to be every week. You find a cadence that works for your business, Whether that's weekly, whether that's twice a week, whether that's every other week or once a month. But just stay consistent with that schedule. Now listen, if you want help turning your email list into a consistent revenue channel with clear messaging, with strategic newsletters, with a simple system that works, we can help. Just head over to Honeydigital co contact. I'll link it in the show notes and you can apply for a free call to see if our email revenue system package is the right fit for your business. This is a package for established growth founders that really want to leverage their email list and monetize it, start making more money from their subscribers and even growing their subscriber list. We take over that marketing. We help you craft the right content, the right strategy, the right messaging that nurtures and sells to the right people. That's HoneyDigital Co contact and you'll find that link in the notes.