
Bulletproof Dental Practice · 2026-08-05 · 30 min
Key moments - from our scoring
Substance score
44 / 100
Five dimensions, 20 points each
Craig Williamson and Peter Detwiler explore why being the smartest person in your immediate circle stagnates progress and how strategic peer groups accelerate growth 2-4x faster. The episode contrasts two scenarios: Craig's experience in Aspen and Peter's time at Baker's Bay, where they're both the least accomplished people in their respective ecosystems - a liberating realization. They address the unique problem in dentistry where peers shame colleagues pursuing growth (expanding to 12+ operatories gets labeled a 'factory'), unlike other professions. Both leaders credit their breakthroughs to immersing themselves in mastermind groups, YPO (Young Presidents' Organization), and circles of accomplished people who tackle common challenges collaboratively rather than competitively. The episode cautions against prescriptive coaching systems that optimize short-term production at the cost of work-life balance, and emphasizes choosing mentors whose actual life you admire. Craig highlights practical leverage: mining your patient relationships for business and life mentors, demonstrating how a four-hour flight conversation can shape a teenager's trajectory.
When you're the top-ranked person in your group, you stop learning and growing because there's no one ahead of you to model or challenge you; the antidote is actively joining a more complex ecosystem with accomplished people who stretch you.
Mirror neurons and immersion literally rewire your brain to mimic the behaviors and success patterns of people around you, making success, fitness, and wealth become the path of least resistance rather than requiring willpower.
Dentistry has a unique circular firing squad mentality rooted in insecurity; larger practices get labeled 'factories' despite no correlation between size and quality, whereas Cleveland Clinic and MD Anderson prove scale and quality coexist in medicine.
Data from Dun & Bradstreet shows companies with leaders in YPO or Vistage grow 2.2x faster on average; in dentistry-specific high-level groups, the lift is likely 3-4x faster because peers share identical challenges.
Tap your existing patient relationships - your patients respect and want to help you; invite high-performing patients to coffee to build genuine mentorships, which is how Craig met John and other key advisors.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode contains some genuinely useful frameworks - the 'petri dish' concept, mirror neurons, YPO/Vistage growth data (2.2x faster), and the principle of seeking mentors living the life you want - but these are interspersed with significant filler: extended tangents about sunburns, summit logistics, anecdotes about patients, and rambling about water crystalline structures. The signal-to-noise ratio is moderate; a B2B operator might extract 3 - 4 actionable principles but must wade through 15+ minutes of throat-clearing and self-promotion.
If you feel like you are the top rung in that you are the biggest organism, if you will, it's time to get out of that petri dish and find one that's a little more complex
there is data that indicates whose leaders who participate in things like YPO or Vistage or whatever. They grow 2.2 times faster on average than comparable companies
The core insight - that surrounding yourself with people ahead of you reshapes your thinking and possibilities - is well-worn in entrepreneurship literature and explicitly credited to existing frameworks (YPO, Vistage, mastermind groups). The 'petri dish' metaphor is the only novel framing, but the underlying message ('get out of your comfort zone, find better peers') is recycled. The episode recycles the circling-firing-squad joke about dental culture and relies on pop psychology (mirror neurons, water crystalline structures) without original synthesis.
immersing yourself in the right petri dish, you remove the friction of that willpower of being like, I'm comfortable, you know, so success, fitness, and wealth simply become the path of least resistance
there is actual, real science to this that talks about, you know, whether it's immersion or mirror neurons or things like that, it literally begins to rewire your brain to mimic their success
This is a solo co-hosted episode with no external guest. While the hosts (Craig and Peter) appear to be dental practice operators with legitimate businesses, the episode does not bring in external expertise, a founder outside dentistry, or anyone who might offer cross-industry perspective. The absence of a guest - despite the show's format implying guest interviews - significantly limits the caliber and novelty one would expect from a B2B show.
Anyway, you just got back from Baker's Bay
Peter was just in Bakers Bay for how long? You're going back there as well?
The episode includes some concrete data points ($5.5M loan, YPO 2.2x growth stat from Dun & Bradstreet, anecdote about Randy and Bobby with 100 vs. 15,000 employees, John's 15 concurrent lawsuits) but lacks specificity on the core claims. The petri dish concept, mirror neurons, and general advice about ecosystem selection are presented without named case studies, timelines, or measurable outcomes. Most claims are illustrative anecdotes rather than empirical evidence.
I've just signed on a $5.5 million loan
there is data that indicates whose leaders who participate in things like YPO or Vistage or whatever. They grow 2.2 times faster on average than comparable companies. Okay, so I'm reading this statistic right here and that's a Dun and Bradstreet
The conversation is natural and affable but lacks depth of questioning. The hosts mostly validate each other's points, trade anecdotes, and riff on tangents (water crystalline structures, mirror neurons, patient photos) without challenging claims or drilling into specifics. Follow-ups are rare: when Craig mentions a prescriptive training company causing burnout, Peter doesn't probe further; when the water crystalline structure claim is made, Craig himself admits it might be false. There is genuine chemistry but minimal intellectual friction.
You're not letting me finish, bro
Well, let's not let the story the truth get in the way
Computed from the transcript - who did the talking, and the words that came up most.
The fastest way to stall your growth is to be the most accomplished person in your circle. Peter and Craig are living the opposite this summer. Craig is recording from Aspen and Peter just got back from Baker's Bay, both dropped into rooms where they quickly realized they are a smallest fish in the pond, which is exactly where they want to be. Recorded the week of the sold-out Bulletproof Summit, the conversation starts with a question: why does dentistry attack its own? Post about expanding from ten to twenty operatories in a dental Facebook group and the comments call it a factory and a chop shop. Yet nobody calls the Cleveland Clinic a factory. Peter and Craig dig into where that hostility comes from, and why the bigger danger isn't the keyboard warriors, it's the current you're floating in without knowing it. As Peter admitted last episode, he spent a decade suffering and didn't know it, because everyone around him treated misery as par for the course. The way out is proximity.
Transcribed and scored by The B2B Podcast Index.
Speaker A: Because we have the ground game. We've actually built the practices that people aspire to create.
Speaker B: History will prove one of us correct.
Speaker A: Wait, wait, wait, wait, wait. You're not letting me finish, bro.
Speaker B: This is how you become bulletproof.
Speaker A: Bulletproof. Bulletproof. Bulletproof, everybody. And welcome back to the Bulletproof Dental Practice Podcast. You're getting this episode the week of our summit. Our sold out summit. Peter got many on the, uh, wait
Speaker B: list, and I've been hit up with the favors a couple times. I'm sure that means you've been hit up multiple times.
Speaker A: Yep. I forgot to register. My team wants to go. What can you do? So I know Ian's working hard to talk to the hotel to see what we can do, but. Yeah, the. The waitlist is pretty deep. And we knew we'd be here this year, right? You said it. But it was a slow ride. It was a slow ride, Pete, because like two, three months ago, it didn't seem like it was filled up.
Speaker B: Yep, yep. And then all of a sudden, you know, it does because people go like, oh, shit, I need to do that. Right? The pending procrastination of registration. So, um. Yeah, and. And it's, uh, it's. It's good. So get ready for. If you missed out on this one, get ready for the 10th, which will be in Orlando, 2027. That'd be a special, special surprise, per Craig.
Speaker A: Yeah, I'm calling it a favor.
Speaker B: Yes. Hey.
Speaker A: Hey, buddy. I've known you a long time. Would you be willing to speak at the 10th anniversary summit, August 21, 2027, at the beautiful Ritz Carlton? Yes. You can take your helicopter there. Would you do that? Do me that favor?
Speaker B: That's a big favor. That's a big have guilt. I feel guilty even. Even putting you in that situation.
Speaker A: No, no, I'm going to do it. Listen, I'm going to do it. But listen, I don't want anybody guessing or talking about that, but it'll be great if we can get that person there. Anyway. Anyway, you just got back from Baker's.
Speaker B: I see.
Speaker A: I, uh, see that nice tan complexion.
Speaker B: That nice pink. Pink. Pink. Uh, low.
Speaker A: Yeah. Definitely wearing a hat a lot of the time, because the upper third of your head is not. It's the lower third. And I'm coming you from Aspen. We leave for summit, um, uh, in a week.
Speaker B: Yeah, next Wednesday.
Speaker A: Awesome. I'm excited. Very excited.
Speaker B: Me too. Me too. It's gonna be, uh. If you look at the curriculum too, Craig. You know, I actually went through it with Ian because I was like, oh my God, what about this? That or that? He was like, dude, like, let's go through this step by step, like the robustness. And I was like, holy all that's in one conference. And now it feels like such a, such a, you know, such a contrast to obviously, number one, where it was you and me doing a razzle dazzle show for two days straight. And now it's like, you know, you and I are doing a couple things together. Right, right. But it's not, it's, it's just like our practices, you know, the, the, the analogy is it is things expand and, and now other people have taken some ownership like Ian and Bulletproof and some of our, our bullet, I mean our masters and our coaches and you know, it's, it's so great. They're enriching it and we are, we are doing less of the, the Pete and Craig show and it's more of the people who are making Bulletproof. Bulletproof, you know.
Speaker A: Yeah.
Speaker B: And so it's really cool to, to see this advancement. Right, right. Um, yes.
Speaker A: And congrats to all those who, ah, brought their team. It's going to transform your practice. The way I look at Summit, you know, going forward is almost like, you know, we, we all have these yearly strategic meetings where we get our teams align and kind of get them all, uh, row in the same direction and look at a SWAT analysis. That's what I think of the summit going forward. So, you know, I, I, I think if you've been to one before and it's been a while, I think this is the. I would like you to make the summit your annual team retreat because let's face it, we're going to tell your teams we're going to discover the strengths and weaknesses in your practice, but you're not going to allocate the time. You're definitely not going to be able to take them to the Ritz Carlton. So we don't know what the room rate's going to be next year, but it's not going to be the 4 or 5, $600 it normally is. Last time it was like 200 bucks to go to the Ritz. So I look at the Bulletproof Summit like a yearly pilgrimage to align your team. That's the way I think of it.
Speaker B: Yeah. And there's some lift there, Craig. We used to do some annual summits of our, you know, the ADS side. Actually we still do it, but it's a pretty big lift, meaning when you get above a certain number of people, you know, we have 50, 60 people. And it's a big lift of. It's setting up like your own micro organization, like, here's the levers. It's like, hey, let us kind of take the reins on this, you know, and then you get the vicarious lift of others around you with your team. So yes, you get the, you create some alignment, but you also get a vicarious lift. We were just talking earlier about with something called Mirror Neurons, where, you know, people do better by, by seeing the actions of others around them. And, um, and that's a small reflection of what Summit can kind of do sometimes it's like, oh, look at all these, you know, look at all these offices running the, the metaphorical four minute mile. Like we should be able to do that too. We can do it too, you know, and it changes, it changes the. From a, from a. We don't know how to. Well, if they can do it, we can do it kind of thing.
Speaker A: Absolutely, yeah. If you bring your team to an off site, it's just, you guys, you're not getting any new input or energy from anybody else at the Summit. To your point, you'll see another office like, hey, this is what we do, or this is what our challenge is. And you can either feel proud that you've sunset that challenge yourselves, or that's a great idea. Let's steal or borrow from that person. So, yeah, I'm excited. Uh, again, this podcast will be coming out probably within a day or two of Summit, uh, launching, so I'm looking forward to seeing many of you there. But today we're talking about something different because Peter was just in Bakers Bay for how long? You're going back there as well?
Speaker B: I was there for a week. Yep, yep.
Speaker A: And I'm out in Aspen for three weeks. And there is something very interesting about being dipped into an ecosystem. Both Peter and I are in ecosystems now where we are the poorest people that we see anywhere in these ecosystem.
Speaker B: Poorest and least accomplished.
Speaker A: It feels like poorest and least accomplished. We are the, we are the least sophisticated business people that we know out here in their respective environments. And there is something very powerful about that because I was talking to Peter about this. We're all in a current. You know, there's a current, there's a narrative going by us, there's a expectation, uh, that's moving past us and we're floating in this current. So we don't really realize that we're being taken away by it. Obviously, we know the one in dentistry that you should have 10 offices or you should do this or you should be a C D. But there's also narratives in business, and Peter and I were both very blessed to have business friends and be in groups. Peter's in ypo and he has a lot of proximity to some very accomplished people. Me being practicing where I practice, I never really encountered people that were, um, trying to rain on my parade. And I've just signed on a $5.5 million loan, you know, be 55, uh, next month. And if I was on the Facebook chats, you know, when that I go on the dental Facebook chats, I would get slaughtered by bring my idea because I see these, these group forums where someone's like, hey, thinking about going from 8 to 12 ops. And people are just like violently opposed to these ideas. Why did you go to dental school if you want to have 12 ops? You know, what's your problem? You're running a factory. Like, why is the size of a dental practice? What, what does that tell you? Whether it's a high quality or low quality? Why is it if you're going to build 12 or 15 or 20 ops automatically, you're a factory? In medicine, you go to the Cleveland Clinic, you go to MD Anderson, there's hundreds of doctors there, and you think it's the best care, right? But in dentistry, if it's more than one doctor, it's a factory.
Speaker B: It's a factory. That's funny, I never thought about it like that, right?
Speaker A: And I saw someone, you know, uh, uh, it was on dental nachos, I think, and it was like, hey, what do you want to tell this person? Give them advice. They're going from 10 to 20 ops. Every single comment was hateful. Good luck. Sounds like a headache. You know, you're running a chop shop. Low quality. I mean, where is all this coming from?
Speaker B: Well, it comes from the place of, of insecurity, more than likely from like it ex, you know, by, by you doing better. Sometimes it exposes other people or they question their inner voice of like, why aren't I doing something? You know, whether they're too safe, too comfortable, or just not, uh, or just super risk averse. It's easier to be a keyboard where you're, and just sit and throw hate and shame because it makes you feel better about yourself. Like, that's all the, that's the only logical explanation. Because like, who gives a shit if I'm in Atlanta? Who gives a shit what the dentist in Kansas City is doing, right? You should just say, good job, good for you. But like, there really should be no logical reason that you throw shame on that. Right, right. I mean, because it doesn't, uh, impact you. It just makes you feel temporarily bad about yourself.
Speaker A: Quite honestly, the only data that was given in the post was the size, not the location, not the experience, just the size of operatories. So by that logic, the Super 8 or the drive up motel that has like 14 rooms should have 10x the service. And the Ritz Carlton has 200 rooms. Right.
Speaker B: Do you know that dentist in that built that one, that giant ass office
Speaker A: in Springfield Innovative Dental?
Speaker B: Yeah, yeah, yeah. So I remember seeing that and being like, this is amazing. But I have to tell you, Craig, like, some of the, um, something in me was a little bit green with envy too. So I was like, wait a second, I thought I was doing big moves. So it does. I, I do get how people's sentiment can carry over into being a keyboard warrior or say they don't mean. Because, like, it does, it does make you feel a little bit like, damn it, why didn't I do that?
Speaker A: I'd love to have him on the pod, by the way. I want to have Grant, if you know Grant Olson, tell him we want him on the pod. I'd love to pick his brain and see how he's.
Speaker B: I think he was going to come on and then something happened a long time ago. I don't remember, like, our wires got crossed or.
Speaker A: Well, he spoke at Sully's, uh, conference with me at the 3D dentist. I saw him in the elevator briefly.
Speaker B: But, uh, I loved it.
Speaker A: I loved it. Actually, for me, it felt. I had a different vibe. I was like, yeah, good. I'm not crazy. Yeah, this guy's crazy.
Speaker B: He loves company, right? Crazy loves company.
Speaker A: Yeah. I just wanted someone to go bigger than me and my God, did he go bigger? Oh, my God.
Speaker B: But look, that's the power, though, Greg, of. You know, I know we talk about Mastermind. This is not pitching Mastermind. I know we talk about Summit, and it's really not pitching Summit at this point. It's sold out and it's a movie moot point. But, but for us, you and I have gotten so much vicarious benefit from putting ourselves increasingly in different petri dishes of our lives, right when we felt like we were the master organism potentially of that ecos. You know, maybe let's take the people you went to high school with or your local study club. When you feel like you are the, the top rung in that you are the, the biggest organism, if you will. It's time to get out of that petri dish and find one that's a little more complex because there is data, there is data that indicates whose leaders who participate in things like YPO or Vistage or whatever. Take your own group. They grow 2.2 times faster on average than comparable companies. Okay, so I'm reading this statistic right here and that's a Dun and Bradstreet. So the same thing applies in dentistry. Actually I probably would be because those, you know, ypo and Vistage and things like that are, are agnostic to the industry. Right. They're not just dental, they're not just entrepreneur. So I would argue that there's probably a bigger, a bigger um, lift maybe three times faster on average. When you get around like minded and people who have the same niche that you're doing.
Speaker A: I would say it's 4x and y.
Speaker B: I was trying to be. I was trying to be.
Speaker A: Well, no, because I'm sure there's no plumber. You know Facebook chats where the guy's like, I hired another plumber. And like, oh, your quality is going to go down. Like dentists are unique. We're unique in our. I mean you love to say that the shape of a dental firing squad as a circle, we have a unique, um, disdain for the success of our colleagues. It sucks, man.
Speaker B: So not even a success. Maybe sometimes it's even the. Even I say that that that joke was for when other dentists look at other dentists work just their actual dentistry. Right. Um, you know, we're talking about two different things like the success of the ecosystem versus the dentistry. And so that that firing squad, the circular firing squad came from that. But like, and yeah, I always say like get in one where the firing squad is side by side.
Speaker A: Right, Right, yeah. Attacking the common enemies.
Speaker B: Yeah, attacking the, attacking the things that you can, can identify and you really want that success because honestly. So let's just take for example like I want people in my YPO form. I won't use bulletproof because people are like, oh, you guys are trying to sell your own Kool Aid, but we're really not. But like, let's take someone to my. I genuinely want someone in my YPO forum or group to do better. Why? Because they are going to learn skills or find tactics or find discoveries in their process that then I get to then have a discussion them. What did you learn? What were you feeling? Were you scared here? Right. They had the experience for this blue ocean in which I might have to go upon later. And yes, it Might not be a direct analog from dentistry, but you can have. Hey, how did you handle that with that team member? Right? How did you. How did you. How did you handle the process when you were getting sued? How did you know what was the best takeaway when you. When you got some distance from X, Y, or Z? And it's just a great. It's just a. I know I'm rambling a little bit on this, Craig, but. But I. I genuinely want people to do better than, uh, better than. Or advance more, because you get a lift from that. Right?
Speaker A: People tell you, and I got together. I mean, you saw me and you thought I was doing something ahead of you. Ahead of you or bigger or whatever, and you reached out. So it is your nature. Uh, the thing that's the trap, though, Peter, and this is what started this conversation with this podcast was last episode. Episode 449, where Ian surprised us with all the testimonials from our masters.
Speaker B: Um.
Speaker A: Um. Which left us, uh, emotionally impacted and beautiful. But, um, we. We. You said on that. You said our last decade, we did not know we were suffering. We didn't know what we were in. So you don't. So the dentist that's listening to this doesn't know that they are in the wrong petri dish.
Speaker B: You.
Speaker A: Something needs to wake you up and saying, okay, well, you know, just because Johnny and Becky are my good friends, I went to dental school with them. Um, the level of conversations always, you know, bitching about insurance companies or this dso that. That d. The golden age is over. So you don't even know that you're in this current taking you away, down the wrong path.
Speaker B: Right, Right.
Speaker A: So you and I.
Speaker B: And I just thought that was. I thought that was just par for the course. Honestly, Craig, a lot of that was just, you know, because you hear about a lot of dentist unsatisfaction. And at that point I was like, okay, well, here it is. Here's that. Here's what it's supposed to be. Not thinking that. Like, no, that's not. That's bullshit. It doesn't have to be that way. But I was just thinking, like, this is the glass I have to eat. This is the misery I have to go through. Um, and you suffer alone either because you don't have someone saying, like, no, that's not true. You don't have to do that, or no one lifting you up, or you just shut down, or you're like me. You just shut down completely and don't talk about it. Right. You just keep eating you just keep smushing it down, smushing it down, smushing it down. And then you break down, smush down, smoosh down, smush down, break down.
Speaker A: But it is funny because Randy went through a similar thing. I remember Randy, um, telling me he was, he, he loves going off our offshore with his boat. He dreamt to take these one month vacations on his boat across the Pacific. And he had this self limiting belief system, like, I've got a hundred employees, I cannot leave. And he became friends with a friend of mine named Bobby. And Bobby once, I remember this conversation, I was actually blessed to be a part of it. But Bobby's like, wait, what are you talking about? I've got like 15,000 employees. So Randy just woke up like, I can't manage a hundred or even like me with my, you know, complaining to John about like an employee, uh, an employment lawsuit. I'm like, John? He's like, well that's, you know, that's par for the course. That's the most frequent type of lawsuit. And by the way, if it makes you feel any better, I have like at any given moment 15 of them going on. And he's an excellent employer. So if it's going to happen to John and these people that are far beyond us, then, then it just creates some level of grace that you have for yourself. So if you're one of those people that's sitting here thinking, I'm, um, drowning, I've got three ops and four people and I just don't know how to navigate it, it's okay. But that means lift your head up and actively seek a group. And remember, there are groups in dentistry and this is not, this is just a cautionary tale. There's a lot of groups in dentistry which are extraordinarily prescriptive. So like there are, there's companies out there and we get to deal with the fallout. I don't want to mention names, but one in particular that teaches you this very prescriptive approach of, hey, we're going to make you extraordinarily productive as a dentist. You're going to be lean and mean. You're going to do shit, tons of work. You're going to not have a vacation.
Speaker B: Here's your overhead percent lower your overhead.
Speaker A: Follow this template, follow this template. And we're getting people in the mastermind that fit. Followed that for two or three years and like, oh shit, my back hurts. You know, my hands hurt. My team is shoving in production Friday afternoon and telling me, don't go on a Vacation. Because this company built a bonus system that's built on me. So the team was like, hey, doc, can you fit another FMR on a Saturday morning? Because the team has built a bonus system. So I think what I'm trying to say is that before you get in the ecosystem, take advice from the people that are living the life you wish to have. That's the most important thing. If you don't like the way that person's life is going, don't take their advice, because they will give you their bias. And I had a conversation with, uh, a dear friend of mine is an amazing dentist. And I said to him, because I said it before, I'm like, be unapologetic in your pursuit of what makes you happy. Some of us that means leaving the chair. Some of us that means going from five practices back down to one. And for you and me, it just means having freedom.
Speaker B: Yeah. I would probably put this as, you know, if you look. If I look back on life and kind of like leverage or lifts that I've gotten or, you know, I would tell my. This would be advice that I would give my kids, because I think it was the biggest hack of my life is putting myself around this, whether it was in dentistry, and maybe some of it was just subconscious. Maybe I had admiration for some of these people, therefore I wanted to be around them kind of thing. But I think it's the biggest hack. And there's. And now as I'm looking, you know, dug into this with our mastermind and things like this, there is actual, real science to this that talks about, you know, whether it's immersion or mirror neurons or things like that, it literally begins to rewire your brain to mimic their success. Um, and that's just a life hack. Like, we're all, you know, we all have these computers, right? But at the same time, we're, we're. We have these computers and then we. And then we feel bad about ourselves because we're on Instagram, and then we can't, you know, all these different things going on. So just immersing yourself in the right petri dish, you remove the friction of that willpower of being like, I'm comfortable, you know, so success, fitness, and wealth simply become the path of least resistance when you're in the right group.
Speaker A: And a little practical tap, uh, uh, tip for those that are listening, if you have a patient, you know, for, for your patients, you, as their dentist, is a very sacred relationship. They really give you a lot of respect and they really honor us as dentists. As providers, you know, they. They've chosen us. And, and they have a lot of respect, uh, deference for us as their doctor. If you have a patient that you think is kicking ass in any of the domains you just talked about, business, physical, whatever, get to know them, invite them to coffee. You know what I mean? Like what? You know, that's. That's how I know.
Speaker B: So funny. We don't think about tapping into that or. I used to.
Speaker A: Not.
Speaker B: I used to be like, I'm not going to bother them, but, like, they're probably equally as eager to have coffee with you.
Speaker A: They are. You ever see the patients out, like, hey, this is Dr. Bolan. He did. I remember Matt, your buddy Matt, like, when we were at that sushi restaurant is like, uh, telling Everybody, this is Dr. Bolan. He did my ve. He loves you and our patients love us. So tap into that. That's how I met John. And funny enough, coming full circle, Eric is sending her son Mason out here. Um, I invited him to come out to Aspen for four or five days. And John is flying tomorrow. And I just texted Erica. I'm like, dude, Eric, I didn't say dude. I said, erica, see if you can get, uh, you know, John will take Mason on his plane, But I think four hours of one on one time for a 15 year old boy to be with John will shape his life forever. Forever?
Speaker B: Forever.
Speaker A: And John loves to talk business with kids. Like, he really wants to tell everybody, like, money and leadership and everything. He just. He just talks about it. He loves it. So I, like, I know it would be a hassle to get him scrambling, but get Mason on that plane, four hours, one on one with John, change his life.
Speaker B: Yeah. You talk about immersion, right?
Speaker A: Yeah.
Speaker B: Having a conversation with someone like John on a pj, like, you don't forget stuff like that. It does.
Speaker A: No, no, I don't forget stuff like that. So never mind. When you're mean, like, you're just. I mean, four hours, one on one with him and. And John is the type of guy that won't just talk about business. He talks about that. Every morning he wakes up and he stretches and he, you know, he's 65 years old and every morning he wakes up and he thinks about everybody he loves and he meditates and he thinks about all the people he loves, starting from his grandkids and every, you know, so when we talk about success and, you know, Aspen or Baker's Bay or whatever, it's not just money. It is not money. In fact, the people I know are successful in every domain. These people that I'm friends with, they're just. They're fitter than I am, they're richer than I am, they have better relationships.
Speaker B: You know, you bring up something that I'm thinking about, Craig, you know, and, yes, we're talking about immersion. Um, but, you know, it just escaped me, actually. I was trying to think if it was all these thoughts going on in my head, like proximity. This is. What is that? You know, I've been asked for the AI Summit, right? That's on the Sunday of. So are we live streaming? Or can I get a copy of this? Or can we pay for. You know, and you and I have always had the option of streaming Bulletproof Virtual. Right. It'd be another revenue stream again for the people who maybe couldn't get tickets or couldn't come. And you and I have always opted to say no to that. Right? Just like we say no to some of our sponsors. Just like we don't really take advertisements throughout the podcast. We say no to things from a principal standpoint. And our principle isn't because we don't want people getting the information. Right. For example, let me go back to the summit. The reason we don't put the summit on a virtual ticket is because we believe in this principle so much, this immersion principle. Right? This battery, this current, like you were saying, getting yourself. And so many people will just opt for the easy button. And the easy button is I'll buy a virtual ticket. Thinking. Thinking that the breakthrough is actually the content that they're going to hear. Oh, uh, I got this new statistic from Bulletproof. Oh, I got this new hack from Bulletproof. But really what we see time and time again is just the immersion of being in the room, right? It's not.
Speaker A: Yeah. And more than ever now, by the way, going back to that podcast you sent me, you know, with the virtualization of everything and Covid, there is a flocking. Like, concerts are selling out and, you know, everybody wants this irl, you know, in real life.
Speaker B: Yeah, everyone's bullish on IRL stuff, but
Speaker A: it's great for dentistry because, like, look, the other day when I was, like, at home, I started sending, like, chats late at night because I was looking back at my wife's photo album from Turks and Caicos, like, 10 years ago, 12 years ago. Pete, you and I, when we were drunk, passed out on that chair. Remember I showed you that picture?
Speaker B: Yeah.
Speaker A: But anyway, we. We dreamt of bringing people, you know, to inspiring environments. And that's why it's at the Phoenician. That's why it's at the Ritz. Because you will learn better, you'll be more creative when you're in an inspiring environment. And for those people who can't make the summit or can't do something, maybe just go for a hike and, or go into nature and think about, like, what you want to create or what, what's going right in your life. I mean, you don't have to, uh.
Speaker B: But then find someone to, to, to deploy that on. Meaning when you do have a breakthrough, it is nice to have a group of people that's like, hey, here's what I'm thinking. And instead of. And don't do it online as you just. As you kind of open this keyboard warriors from Facebook, like, if you want to feel horrible about yourself, ask. Ask someone who has, you know, you know, gummy ball Jimmy 1, 2, 3. As their handle what they think. What they think, right? When they, when they have this. I don't know where I come up
Speaker A: with that name, but I know he's. He is a total dick.
Speaker B: He's like, yeah, he's always crushing me.
Speaker A: Yes. No, but it is true. It is true, though, there is a certain level of hostility behind the keyboard. And, um, uh, people are much kinder in person. So.
Speaker B: But yeah, the default, Craig, is, is say nothing, right? Or do nothing, or I'm comfortable or it's just the default. And, and I can say in periods of my life, like I, I, My reversion to the mean, I think is, is, is being quiet, being isolationist and stuff like that. So I, I have to, as an antidote, put my, you know, the summit is good for me because it breaks me out of my, my mold. Right. The mastermind calls are good for me because it makes me do research and come up with things because I'm leading and people are depending on us, right. So I don't have to do it in a dental office so much, but it's good fodder for me. Right? And I know that about myself because I have a tendency to become by myself, if you will. Yeah.
Speaker A: Just get myopic. You get myopic. Yeah. I mean, it's born from a good place, I think, Peter, like, your pattern is you want to add massive value. Always want to add massive value. You have a certain level. It's your, it's your work ethic. You want to prove your worth. But I think even, even admitted it yourself, it's a, uh, it's narcissistic because it's not about you and your, your breakthrough. The pattern is you get to support other people. And it's like that frickin Tony Robbins thing that I always talk about. Life supports life. When you're in contribution service to others, you're most fulfilled. And when you're serving other people, life kind of supports you back. So whether that's your clinical practice and you love doing it, Allah, Brian Harris and five offices didn't make you happy. And now you get to just provide care. Um, don't be, be unapologetic in what makes you happy. But you do need to serve. You do need to serve. And yeah, you can't just play, uh, shuffleboard.
Speaker B: Yeah. Yes. Yeah, you have to, you have to partake in the uh, the petri dish of life. This is the most times we've ever said the word petri. And I pod, just so you know,
Speaker A: I don't really say that, but I like petri. It is, it is, it is. There are, there are. It is interesting when you say petri dish. It reminds me of these um, studies about positivity and psychology on the crystalline structure of water and plants and stuff like that. So like you taught, like there was some experiment, um, and I'm going a little tangential here, but there was an experiment where there was water like in vials and they put it in subway stations and one of the water bottles like had a bunch of words written around it like I hate you. Disgusting. You know, all these terrible words. The other one was kind words like you're beautiful, your whole perfect whatever. And then they looked at the micro crystalline structure under electron micrograph and the crystalline structure was ugly with the words that were bad. And the reason why I say this whole thing about petri dish. Yeah, I don't know, maybe fact check.
Speaker B: I'm gonna fact check this.
Speaker A: Okay, well if this to me, comment below if you know what the hell I'm talking about or if you think I'm crazy. I saw it. It was in a movie.
Speaker B: Well, let's not let the story the
Speaker A: truth get in the way. Yeah. Anyway, the petri dish and the irl, there is a lot of, in real life, there is a lot of benefit to the proximity of humans and we don't have that. We have an increasingly virtualized world. We're doing zoom calls. There's no chemistry going back and forth. And there's something really important about the human need for connection. And if you can get your ce, if you can get your group in person and even better in a cool environment, with people that you admire where they are in life. Go for it. I don't care what it costs. Go for it.
Speaker B: And, like, permission for breakthroughs, right? Permission to be vulnerable because you're seeing other people. You know, like, we've seen so many teams, so many doctors get there and finally be vulnerable with their team for the first time because they. They, quote, unquote, got the permission because they're seeing others do it, right? And so it's this catalyst effect. Um, you know, same with. Same with the mastermind. It's this. You get a catalyst effect. You're like, oh, wait, you did that. Okay, maybe I should, uh. Maybe my m. Mirror neurons will allow me to do this, too now.
Speaker A: I wish I had mirror neurons.
Speaker B: Yeah. You are devoid of them at last,
Speaker A: according to that doctor I went and saw. Anyway, that's for chapter two of this podcast.
Speaker B: That's for a funny story. For a funny story.
Speaker A: Anyway, Pete, I want to keep it pithy. I appreciate your time. We got a mastermind call coming up, and I, uh, look forward to seeing you IRL next week, bud.
Speaker B: Yeah, buddy. IRL for the win. See you, bud.
Speaker A: See you guys.
Speaker B: All right, everybody, over and out. Thanks, everyone, for watching today's episode of the bulletproof dental practice pod. We hope this conversation brought you a tremendous amount of perspective and reminded you of why you love dentistry. If you enjoyed this video, make sure to smash that, like, button, drop us a comment, and make sure to subscribe so you never miss a future episode. Additionally, it would really help us if you could send this message to someone that you think would enjoy it.
Speaker A: It.
Speaker B: Until next time, keep pushing forward, keep leading boldly, and most importantly, stay bulletproof.
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