The Art of Simplicity: AI, Brand Perception, and CX with Gabrielle Boko, CMO of NetApp - Builders Wanted

Topics in this episode

Sustainability AI ethics customer engagement data security data

Episode notes

This episode features an interview with Gabrielle Boko, Chief Marketing Officer at NetApp. Gabrielle has over 22 years of experience in technology marketing, connecting customer success to innovative experiences in software applications and cloud services, digital strategy and marketing, customer storytelling and experience, AI and Big Data and funnel management. Prior to NetApp, she led organizational transformations and built high impact teams for companies like HPE, Sage, SAP and Cognos. In this episode, Kailey and Gabrielle discuss AI as a competitive differentiator, NetApp’s brand refresh and the sustainability of AI. - Key Takeaways: Championing data security and bias reduction in AI helps us be more responsible with tech and become better humans. When customers are at the center, we can advance things like sustainability and ethics without sacrificing other areas where we need to be successful. Customers don’t like brands to make quick assumptions about them. They want effortless interactions they can see value in. - “Customers are looking for simplicity. They're looking for simplicity and engagement. I think digital has already elevated that.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

More from Builders Wanted

All episodes →