Builders Wanted · 2024-02-29 · 41 min
This episode features an interview with Antonia Wade, Global CMO of PwC, where she leads brand strategy for one of the world’s most trusted companies, creating flagship campaigns, and running the marketing technology stack. Previously, she was the CMO at Capita and has spearheaded global marketing teams at Thomson Reuters and Accenture. Antonia serves on the boards for ITSMA and Propolis, is a mentor for the Marketing Academy scholarship program, and has been ranked a Top 100 Marketer by Marketing Week. In this episode, Kailey and Antonia discuss how today’s marketer should adapt in the world of AI when it comes to defining their buyer journey. From spotting the disconnects in customer journey mapping to strategizing on how to efficiently move your prospects from awareness to decision, get one (or several) steps closer to understanding your buyers better.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Guy Rubin - 2026 GTM BenchmarksCloud Radio · on B2B95 / 100
354 Andy Paul Sell without selling outHelping Sells Radio · on Buyer journey82 / 100
Episode 56: Dimitri Sirota of BigIDEnterprise Ready · on PwC81 / 100
MicroConf Tactics: He Built Two Unicorns. Here’s The Only AI Startup He’d Build in 2026MicroConf On Air · on B2B79 / 100
Ep.16- The Future of Pre-Sales Isn’t Human vs AI with Joseph LeePre-Sales Unplugged: Leadership Playbook · on Buyer journey79 / 100
How Finance Teams Are Actually Using AI | Opendoor, Datadog, PwCRun the Numbers · on PwC78 / 100Designing at the Edge: How Adobe Builds for Creativity, Scale, and Trust with Ann RichScaling Commerce: How Commerce’s CMO Builds Growth in a Connected World with Michelle SuzukiWhat’s Next in 2026: Rikki Singh on the Future of Customer EngagementBuilding Intelligence: How Teradata’s CPO Is Shaping the Future of Data and AI with Sumeet AroraTrust by Design: Rewriting Authentication in the Age of GenAI Fraud with Filip Verley, Chief Innovation Officer at Liminal