Modernizing Out-of-Home Advertising and Customer Journeys with Dan Levi, EVP & CMO at Clear Channel Outdoor - Builders Wanted

Topics in this episode

customer engagement Customer Journey advertising Out of home advertising data

Episode notes

This episode features an interview with Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor. He leads the organization’s marketing strategy and connects brands and consumers through innovative advertising insights and solutions. Prior to joining Clear Channel Outdoor, Dan held positions at Captivate, Zoom Media, Monster Worldwide, and MTV. He has a proven track record of driving significant revenue growth, developing brands, and creating opportunities for B2B and B2C organizations. In this episode, Kailey and Dan discuss understanding consumer journeys, the role of out-of-home advertising in driving conversions, and the need for adaptability to optimize brand performance. - Key Takeaways: Balancing technological advancements like AI with the inherently human aspect of marketing, ensures that relationships and trust with customers remain central to marketing strategies. With consumers now relying on digital tools for navigability, advertisers should consider journeys and audience behaviors rather than just proximity to locations.

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