HoneyBook’s Dan Visnick: Applying B2C Tactics in a B2B World

Episode notes

This episode features an interview with Dan Visnick, Chief Marketing Officer at HoneyBook, the leading business and financial management platform for solopreneurs and freelancers. Dan has over two decades of technology and internet industry experience, from start-ups to established brands. Prior to HoneyBook, he led global marketing for Change.org, was head of consumer marketing for Google Shopping, and held various marketing leadership roles at Yahoo! In this episode, Kailey and Dan discuss leading marketing efforts with an authentic voice, applying B2C tactics in a B2B world, and using AI to build customer experiences. - Key Takeaways: Customers have grown tired of the corporate spiel in marketing. Approaching your marketing with an authentic and unmanicured tone of voice makes your company resonate with customers in a more human way. Just because you’re a B2B company doesn’t mean you can integrate B2C practices and tactics. As Dan learned, building an inbound funnel, referral programs, and providing premium assistance can actually help you reach higher levels of efficiency in the long run. If you’re not using AI to build customer experience, you’re already behind the curve.

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