Data Collaboration: Privacy, Clean Rooms, and Interoperability with Dana McGraw, SVP of Data and Measurement Science at Disney Advertising

Episode notes

This episode features an interview with Dana McGraw, Senior Vice President of Data and Measurement Science at Disney Advertising. Dana leads teams responsible for data science, analytics and audience modeling - in addition to attribution, advertiser performance and insights. She leads data science and advanced analytics for advertising sales, covering Disney’s portfolio of linear, streaming, digital, and social properties. Previously, Dana held several positions within Yahoo!’s Media Group, analytics roles at leading interactive agencies, and also coached women’s college basketball for seven years. In this episode, Kailey sits down with Dana to discuss how data collaboration is evolving, the importance of interoperability, and the ins and outs of Disney’s Audience Graph. - Key Takeaways: Building relationships with consumers isn’t about collecting data just to collect it. You should collect data in a way that creates the best consumer experience and maintains a relationship of trust. It’s possible to create interoperability for measurement in ways that are compliant, respectful to the consumer, and achieve the goals you’ve set out to achieve.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• How Bob Iger Revived Disney Through Creative DisciplineThe CEO Diary with Fexingo · on Disney76 / 100
• The Simple SaaS SDK That Monetizes Users Who Don’t Convert | Michael GantsSaaS Mastery · on Disney76 / 100
• Nick Tran, Former Head of Global Marketing @ TikTok, FarfetchVenture Passport · on Disney74 / 100
• Steven Stamps - Leadership Lessons
for Modern Engineering TeamsBuild To Succeed · on Disney73 / 100
• Creating Brave Spaced: Culture & Leadership VisionScaling Culture · on Disney67 / 100
• What it Really Means To Be On-Purpose with Kevin McCarthy (Ep166)Consulting Matters · on Disney58 / 100

• Designing at the Edge: How Adobe Builds for Creativity, Scale, and Trust with Ann Rich
• Scaling Commerce: How Commerce’s CMO Builds Growth in a Connected World with Michelle Suzuki
• What’s Next in 2026: Rikki Singh on the Future of Customer Engagement
• Building Intelligence: How Teradata’s CPO Is Shaping the Future of Data and AI with Sumeet Arora
• Trust by Design: Rewriting Authentication in the Age of GenAI Fraud with Filip Verley, Chief Innovation Officer at Liminal