Bridging the Trust Gap: Culturally Intelligent Strategies for Brand Resonance with Dr. Anastasia Kārkliņa Gabriel, Senior Insights Lead at Reddit - Builders Wanted

Topics in this episode

customer engagement trust data brand trust inclusive marketing

Episode notes

This episode features an interview with Dr. Anastasia Kārkliņa Gabriel. Anastasia is a Senior Insights Lead at Reddit and the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy . She earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands, including Nike, Samsung, and Disney. Anastasia is a cultural theorist, writer, social critic, and strategist specializing in inclusivity within marketing, media, and tech. In this episode, Kailey sits down with Anastasia to discuss the nuances of inclusive marketing, the importance of cultural intelligence, and fostering trust through co-creation. - Key Takeaways: Practicing cultural intelligence to influence society in a positive way and gain commercial advantage The importance of reciprocal relationships between brands and cultural communities Deconstructing the profit versus purpose method of marketing - “I find that line in the sand to be quite ineffective and almost troubling at how easily we are ready to go back to the status quo, which is to make profits without consideration for ethics.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

More from Builders Wanted

All episodes →