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Index/Builders Wanted
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Bayer Consumer Health’s Patricia Corsi: ​​Adding Value in the Consumer Health Journey

Builders Wanted · 2023-11-09 · 34 min

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Topics in this episode

Bayer Consumer Healthdatahealthcareconsumer engagementconsumer experience

Episode notes

This episode features an interview with Patricia Corsi, Chief Marketing and Information Officer at Bayer - Consumer Health. She has over 20 years of international brand-building and digital experience in the consumer goods industry. Previously, Patricia served as the CMO of Heineken Mexico and held leadership roles at Unilever, Kraft, Johnson & Johnson, and Sony Music. In this episode, Kailey and Patricia discuss creating a frictionless consumer journey, how AI can accelerate capabilities, and building trust with consumers. - Key Takeaways: When facing noisy and complex times, it’s important to

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Ben Bluml’s Case for the Connected Pharmacist There’s a Better Way · on healthcare89 / 100
  • AI and The Future Of Behavioral Health w/ Alon Joffe, Co-Founder & CEO, Eleos HealthCareTalk: Healthcare. Unfiltered. · on healthcare88 / 100
  • Breaking Open the Black Box: How Transparent PBMs Are Reshaping Pharmacy Benefits with Jake Frenz, Founder & CEO of SmithRxThe Benefits Playbook · on data83 / 100
  • EP 84: Ben Dickinson & Bryan Frantz from NexTier Completion SolutionsEnergy Bytes · on data75 / 100
  • How Consumer Insights Shape Creativity Across MarketsInside Insights · on data70 / 100
  • Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and BayerThe CMO Podcast · on Bayer Consumer Health49 / 100

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