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Index/Builders Wanted
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Bayer Consumer Health’s Patricia Corsi: ​​Adding Value in the Consumer Health Journey

Builders Wanted · 2023-11-09 · 34 min

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Topics in this episode

Bayer Consumer Healthdatahealthcareconsumer engagementconsumer experience

Episode notes

This episode features an interview with Patricia Corsi, Chief Marketing and Information Officer at Bayer - Consumer Health. She has over 20 years of international brand-building and digital experience in the consumer goods industry. Previously, Patricia served as the CMO of Heineken Mexico and held leadership roles at Unilever, Kraft, Johnson & Johnson, and Sony Music. In this episode, Kailey and Patricia discuss creating a frictionless consumer journey, how AI can accelerate capabilities, and building trust with consumers. - Key Takeaways: When facing noisy and complex times, it’s important to

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