Allergan Aesthetics’ Chad Hacker: Future Proofing Your Customer Engagement Stack - Builders Wanted

Topics in this episode

data consumer engagement consumer experience abbvie allergan aesthetics

Episode notes

This episode features an interview with Chad Hacker, Vice President of Consumer and Digital Marketing - US Aesthetics at Allergan Aesthetics, an AbbVie Company. Chad has over a decade of experience in digital advertising, operations, and client management for both small and large companies. He has a proven track record of developing multi-channel audience acquisition, building brand awareness, and driving ROI for businesses. In this episode, Kailey sits down with Chad to discuss the changing landscape of data privacy, AI targeting on digital platforms, and creating meaningful app experiences. - Key Takeaways: As data privacy laws ramp up around the world, it’s critical to future proof your business. As data signals lessen, you should invest in first party data so you can continue to do effective marketing. Loyalty apps can offer much more than just points tracking. Allergan is making their app experience more meaningful by implementing educational and lifestyle content, as well as connecting it with healthcare providers. AI should be used to elevate your work and target your audience.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

More from Builders Wanted

All episodes →