How Strategy Drives Brand Evolution

Episode notes

In this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization's re-brand as it approaches its 100-year anniversary. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo , agency CEO and author of Formulaic: How Thriving Companies Market from the Core .

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