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Index/Startups & Founders/Brand in the Making by ThinkTank Thought Leadership
Brand in the Making by ThinkTank Thought Leadership artwork

Building Experiences and Writing Stories with Carla Flanders and Lauren Koetje

Brand in the Making by ThinkTank Thought Leadership · 2025-10-14 · 37 min

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Episode notes

Carla Flanders, founder of CMF Marketing and Events, shares her journey of entrepreneurship in West Michigan, from creating large-scale community events to launching her own children’s book. Carla talks about balancing visionary thinking with execution, the importance of trying new things, and the inspiration behind On the Day You Graduate . Plus, hear about her exciting upcoming project - Girlfriend’s Getaway. Chapters: (00:00) Introduction and Summer Life (02:31) Journey to CMF Marketing and Events (09:22) Life and Career in West Michigan (16:50) Balancing Vision and Execution in Business (22:43) Staying Grounded and Personal Rhythms (28:05) Creative Inspiration from Travel (32:48) Writing and Launching On the Day You Graduate (41:36) Advice for Taking the Next Big Step (48:10) Upcoming Events and Final Thoughts

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