74 | How to Use ChatGPT to Get Clear on Your Positioning (+ Free Tool)
Brand Confidence for Creatives | Personal Branding, Marketing Strategy, Take Action, Thought Leadership, Coaches, Founders · 2026-01-20 · 18 min
Episode notes
Your positioning is the anchor of your brand direction, and it’s where many creatives get stuck. In this episode, I show you how to use ChatGPT as a thinking partner to surface patterns, stress-test your ideas, and strengthen your own conviction (not to hand your positioning over to a robot). In This Episode, You’ll Learn: Why positioning feels “unsolvable” (it’s a subjective choice, not a math problem) and how to move forward anyway. How to brief ChatGPT with your real context so it reflects you, not generic advice. The exact question paths to: reveal blind spots, propose strongest options, push back on your ideas, and pick platforms to test your positioning. A healthy mindset: AI won’t replace you, but people who know how to use AI will outpace those who don’t. FREE DOWNLOAD: Obvious Choice Bio Builder If you realized you’ve been talking about your business without the clarity underneath it, grab my Obvious Choice Bio Builder, a short guided clarity kit to articulate who you are, what you do, and why people should trust you (without sounding generic). Want to get clear on what’s keeping your business from making sales?