74 | How to Use ChatGPT to Get Clear on Your Positioning (+ Free Tool)

Episode notes

Your positioning is the anchor of your brand direction, and it’s where many creatives get stuck. In this episode, I show you how to use ChatGPT as a thinking partner to surface patterns, stress-test your ideas, and strengthen your own conviction (not to hand your positioning over to a robot). In This Episode, You’ll Learn: Why positioning feels “unsolvable” (it’s a subjective choice, not a math problem) and how to move forward anyway. How to brief ChatGPT with your real context so it reflects you, not generic advice. The exact question paths to: reveal blind spots, propose strongest options, push back on your ideas, and pick platforms to test your positioning. A healthy mindset: AI won’t replace you, but people who know how to use AI will outpace those who don’t. FREE DOWNLOAD: Obvious Choice Bio Builder If you realized you’ve been talking about your business without the clarity underneath it, grab my Obvious Choice Bio Builder, a short guided clarity kit to articulate who you are, what you do, and why people should trust you (without sounding generic). Want to get clear on what’s keeping your business from making sales?

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Master Your Up-Market Strategy Like A Unify PMMProduct Marketing Adventures · on Positioning86 / 100
• The Go-to-Market Operating Model Built for Scale with Greg LeachGTM News Desk · on Marketing strategy77 / 100
• From rep at ADP to CRO at Houzz with Tara Di-Cristo-SchmittOutbound Squad · on Personal brand69 / 100
• B2B Storytelling: Why Your Company Needs a Storyline (Not Just Stories) with Dan LevyMarketing Spark · on Positioning61 / 100
• 61 What Business Owners Should Know About Utilizing Fractional ConsultantsEmpowering Healthy Business · on Marketing strategy49 / 100
• What Yapping Teaches Us About TrustHope + Possibilities · on Personal brand46 / 100

• 93 | How to Get Recognized in Your Industry When You Hate Self-Promotion50 / 100
• 89 | You Don't Need a Rebrand. You Need This49 / 100
• 88 | Why Does Someone With Half Your Experience Look Just As Credible Online?39 / 100
• 87 | How to Build Organic Reach Without Hustling on Social Media46 / 100
• 86 | You Don't Have Too Many Ideas. You Have Too Little Clarity.59 / 100