Bizcast: Anders Boulanger on his book, “Engage First”, in conversation with Subhanjan Sarkar

Episode notes

Anders Boulanger Anders Boulanger is a professional speaker, performer, and CEO of Engagify. For over 20 years, he has helped organisations across industries capture attention, build trust, and inspire action. Known as “The Infotainer,” Anders has performed more than 5,000 live shows and delivered keynotes and workshops that teach leaders, sales teams, and communicators the art of engagement. In Engage First, Anders shares his field-tested strategies for creating meaningful connections that drive results - whether you’re leading a team, selling a product, or delivering unforgettable customer experiences. Four Levers Negotiating In this episode, Anders talks about his book "Engage First," and its development, along with some of the key ideas from the book. He shares his unique journey from magic performer to engagement expert and, thereafter, author. He discusses how deliberate engagement, storytelling, and authenticity are vital for building trust and standing out in a crowded world. He also discusses his process of writing the book, challenges he faced along the way, and why he chose "hybrid publishing" as a delivery platform for the book.

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