288 \\ How to Achieve High Level Branding So You Can Attract Qualified Leads to Your High-Ticket Coaching Offer With Carlee McKee

Speaker A: I have a confession to make. There is an aspect of my business

Speaker B: that I have ignored for not weeks,

Speaker A: not months, but years that I have been in my coaching business because I did not understand it. And this thing was acting as an obstacle when it came to other people taking me seriously, when it came to me attracting high quality leads for my high ticket offers. And the person that I'm about to introduce you today is one, is one of the people that helped me understand and see this massive puzzle piece that I was missing in my business. And she did it, um, oh so well in her finessed way.

Speaker B: And I love her for it because

Speaker A: now I'm able to see with 2020 vision. Oh my goodness, I was missing it. And now you might be thinking, kimi, what is it? Let me tell you, it was branding. For years I didn't understand branding. Was it fun fonts?

Speaker B: Was it colors?

Speaker A: I knew that I was really, really good at what I did. High ticket sales, but I didn't know how to express that in my photos, in my colors, in my fonts, in my overall vibe that I showed up with on the Internet. And Carly is one of the people that came into my world and sat

Speaker B: me down and is like, cam, we need a makeover. And I'm, um, paraphrasing, of course, but

Speaker A: I know that so many of you agree that when you look at your Instagram page, when you look at your photos, when you look at your content, your graphics, they're not reflecting the absolute incredible experience and the brilliance that you have and you share with your clients when they hire you. And it's one of the reasons why we're not attracting the leads that we want to. We don't want people to come into our world expecting Walmart prices when we are the Louis Vuittons of the industry. So today, Carly is here to help you achieve high level branding so you can attract those qualified leads to your high ticket coaching offer. Carly is a trusted friend of mine, has been a friend of mine for over a decade. You'll hear about that in the show. She also did all of my branding as well as one of my clients as well. So she is so qualified to chat with you guys. I'm so excited for you to meet her.

Speaker C: Are you an online coach who is sick and tired of working with wishy washy clients who never show up to

Speaker B: do the work in your program and

Speaker C: then are shocked when they don't get results? Are you beyond frustrated because you've been bending over backwards for your clients only to look at your bank account and think to yourself, uh, what the heck, I'm one of the best in the industry. I should be getting paid 10 times more than do you feel stuck because you're doing all the quote unquote right marketing tactics like posting every day, showing

Speaker B: up in your Instagram stories, providing value,

Speaker C: but still, the only leads that ever

Speaker B: slide into your DMs.

Speaker C: Um, are the ones with never ending excuses like I want to work with

Speaker B: you but I can't afford it right now.

Speaker C: Maybe someday. Lame. Do you long to sign premium dreamy clients who don't even even bat an eye at your high ticket prices and instead say send the invoice. Are you ready to set a new standard in your business of five figure cash months, mind blowing client transformations and a spacious calendar with tons of time for your babies? If so, then you are in the right place. Welcome to the Bible's Babies and Business podcast. I'm Cami, Christian wife, mom to our miracle baby and high ticket sales mentor to coaches all around the world. I went from making $100 my very first month in business to closing over 300,000 in sales using a high ticket strategy and even with a teeny tiny Instagram audience. And I'm on a mission to teach you how to do the same. You should know this isn't your average tickle your ear and make you feel

Speaker B: good kind of show.

Speaker C: I won't shy away from telling you exactly what you need to hear so you can become the powerhouse CEO of you were always meant to be.

Speaker B: I know you want to get paid

Speaker C: like the brilliant coach that you are. Be a present, stay at home, mom

Speaker B: to your kids, take your family on

Speaker C: luxury vacations, enjoy the finer things in life and watch your clients lives completely transform by the work that you do.

Speaker B: And I'm going to show you how to have it all.

Speaker C: I'm looking for the coaches who are ready for consistent 10k cash months and beyond in their business. I'm looking for the trendsetters, the go getters, the early risers and the profit multipliers. I'm talking about the women who are setting a standard of becoming multiple six figure CEOs and building an empire that creates wealth for generations to come. Get m ready to tune into episodes

Speaker B: teaching you how to rewire your brain

Speaker C: for success, master the art of high ticket sales, negotiate like a pro through

Speaker B: any sort of client objection, and apply

Speaker C: biblical principles to your business.

Speaker B: Because here we're all about Jesus.

Speaker A: It's time to set a new standard

Speaker C: of success and completely shatter any limitations you Thought you had. I'm Cami Wilkie and you're listening to the Bible's Babies and Business podcast. Let's make some money, honey.

Speaker B: Carly, I'm so stoked to have you on the show. I've been thinking about this for a long time, but the fact you're actually here, we're going to get into like all of our history. I'm going to. I want to tell people how deep our history is, but I'm so stoked to have you here on the show.

Speaker D: Thank you for having me. I'm stoked to be here too. It's. I feel like it's been a long time coming. Like what, almost 15 years? Something like that.

Speaker B: Well, let me give people the background. Let's give people context. So in high school.

Speaker D: Mhm.

Speaker B: I was a singer. Carly was a singer. We actually know each other. Not from business originally, but from the music space here in the Omaha, Iowa, Nebraska area. And long story short, Carly and I were. Were part of an organization that taught young children how to sing. Young children, like, uh, teenagers. How to sing the blues, how to perform the blues, how to be part of a band and how to perform on stage and, and work together with music. And we were assigned to the same band and we were really, really good. Really good.

Speaker D: Yeah.

Speaker B: I've known Carly since I was, I think 14. I think I was 14.

Speaker D: Yeah.

Speaker B: Um, and you were 15.

Speaker D: Correct.

Speaker B: And I mean, we were in that band for. Well, you had to get kicked out of the band once you graduated high school, so you were in the band with me for three years and then you were a year ahead of me, so you graduated. But man, we were so good. We won that competition. We went to Nash or to not Nashville, Memphis, Tennessee. And we performed there.

Speaker D: Yeah. International blues competition.

Speaker B: Yeah.

Speaker D: Yeah. We knew our stuff. We were good.

Speaker B: Wild. Wild. Uh, which is the other thing that I think that. Well, you and I were talking about this last week.

Speaker D: Yeah.

Speaker B: That it's crazy how much, um, principles and lessons that we learned from performing on stage that have carried over into business because now not only obviously did we come from that background, but like you're in the online business space as well and what you do here in a moment. But it's crazy how much it relays over.

Speaker D: Oh yeah. Even with like dealing with different personalities, making everybody mesh, making sure everybody's on the same page, learning the same thing, getting the same message and just like the aspect of like being on stage, we were on stage with like thousands, tens of thousands of people watching us at some Points. And to be able to, like, be cool, calm, collected and speak into a mic and sing and do all of the things it's like.

Speaker B: Yeah.

Speaker D: It has helped us, I think, a lot in life.

Speaker B: Yeah. I mean, you have to command an audience.

Speaker D: Yeah.

Speaker B: Capture their attention. And when something goes wrong, when a guitar string breaks, you got to entertain the audience on the fly. In the middle of a song when something goes awry and like, you can't. You don't plan for that.

Speaker D: No. Yeah.

Speaker B: There's so much presence and there is, uh, whether people like it or not, there is a level of entertainment factor in the online space when it comes to business. That's why people whip out their phones and pull up their apps is to be entertained mostly.

Speaker D: Yeah.

Speaker B: And I'm grateful for that background that we both come from. Yeah.

Speaker D: It's definitely a performance, um, skill you learn that you take into business because, you know, sales calls and discovery calls and just meeting someone in person on the fly, networking events, you know, it is a performance, too, to a degree. And, um, being able to be confident and speak about your skills and what you offer, it's. I definitely attribute that to being in that position when we were younger. So.

Speaker B: And for those skills to have started to been cultivated and developed at 14 and 15 years old, like, it's not like we were adults when those were being. We were like in the prime of our awkward years, probably.

Speaker D: Yeah.

Speaker B: Although I was probably more awkward in middle school than I was in high school. But nevertheless, you know, you're a young woman, you're a young teenage in high school. You're navigating all those things of life. Oh. And you're going to go command the attention of hundreds of people as you're on stage and perform. And then it's just. It was an unreal experience. It was a valuable experience and it led me to meet one of my longest friends. Being you.

Speaker D: Yeah. Uh, win. Win all around.

Speaker B: Yeah. So let's go ahead and transition into the business side of things. How we know each other. So obviously we know each other from a personal side of things, but now we're both in the online space. We do very different things. Tell the audience what is your business all about? What do you do?

Speaker D: Yeah, so I own a creative business and I first started out just doing photo and video and it kind of transitioned once I learned web design, and now it's kind of just snowballed into a creative agency, just in general. And I help entrepreneurs, um, bring their brands to life with custom websites, scroll stopping, visual strategic systems, all in one place because when I was starting out I had to hire a graphic designer and a photographer and a videographer and someone to do my website. And that I feel like was very choppy and slightly chaotic from like a standpoint of trying to just orchestrate all of that. So I have what I like to call a one stop shop. I do it all under one roof with one creative, with one vision to make everything stand seamless and branded, which is the whole point.

Speaker B: Well, and we're going to talk about branding because you and I have had like lots of conversations around branding and um, but that makes so much sense because especially there's branding is partially, not all, entirely, but, but a lot of branding is a visual effect. And when you have multiple people speaking into the visual effect of your brand, I can see how it would be. It would be choppy. If one person's doing the colors, another person's doing the photo, person's doing the video, another person's designing the website. It's, it's, it's not going to be as cohesive as if one creative mind was doing all of it.

Speaker A: Correct.

Speaker D: One vision.

Speaker B: Yeah.

Speaker D: And I think that that is super important because you want everything to look seamless so it your audience doesn't feel that it's choppy or different visions going on all at once. It really helps get the point across, get who you are authentically across and make sure that it is seamless.

Speaker B: Absolutely. So how would you describe. I know how I would describe your brand looking in, but when you, if you were to describe the, the style of branding and photos and design that you bring to life for people, what would be some words, some adjectives that you would describe it as?

Speaker D: So I kind of call myself like a chameleon when it comes to working with my clients because I work with a variety of different nich and businesses, both big and small. So I really try to create branding and brands in general that will withstand the test of time. I'm not looking for trendy, I'm not looking for on the fly. I am looking for something. When you think of branding, you think of Chanel, Louis Vuitton, Nike, Google. Something that yes, has evolved and adapted, but really the essence and the foundation of their branding has withstood the test of time. And that's really what I try to bring to my clients. I like I said, I'm not trying to be trendy. I don't want you to have to invest in this every six months to a year. It is an investment. It is something that you are looking for a return on investment for. And so I want to make sure that the money that you are putting into my services are going to reap tenfold over the next few years. Um, because that's really another foundation of branding. It shouldn't be changing. It shouldn't be different every single year. Every, you know, whatever it might be, it really should stay with you for a while.

Speaker B: Absolutely. And the. You did my branding? Yeah. Carly and I have so much deep rapport. And like, Carly even, like, lived with me for like a summer because you were having. You. You know, the town that you grew up in, there was like, a lot of flooding going on and we had to get practice and band performances. Um, so you lived with me for summer, so we had a lot of deep rapport. And so I know that you, uh, you always told me this in love, but I'll paraphrase, you essentially sent me the. The very clear message last summer that, like, Cammie, um, I love you and your branding needs to step up. Like, it's. It. It's you. What you're putting out into the world visually, how you're dressing visually is not representative of the service. Level of service that you provide. And I was not offended by that, like, literally at all. I was like, oh, thank freaking goodness that someone.

Speaker D: Yeah.

Speaker B: Uh, cared enough to tell me now had somebody that I didn't know told me that, like, I probably would, but because I know you and I know, I know your heart is to serve and to help and to elevate and to call to a higher standard that I was like, oh, my goodness. Like, okay, so eventually you did my branding. You've done, uh, one of my clients branding. I. I brought in a client for a VIP day and we came to you. You did her photo, you did her. Her colors, her fonts. Like, yeah. And so which brings me down to the fundamental conversation that we're going to have. The meat of the conversation today. Yeah, I avoided branding in my business for so long. I started in 2019 and I avoided.

Speaker C: I.

Speaker B: You didn't come in and, like, save the boat, the branding boat for me until it was 2024. Mm.

Speaker D: Mhm.

Speaker B: 2024. And when you came in and, like, gave it a branding overhaul. And the reason. Part of the reason why I delayed it for so long is because I didn't understand the two fundamental questions that were. That you're going to answer for us today. Number one, I didn't understand what branding was. Was really confusing to me. And the second thing, which was the Even bigger problem is I didn't understand how it was going to make me money, because in my business, my primary focus is I'm going to make money. That's the, that's. Yes, obviously, you guys, that comes with serving and to serve it really, really well. I think that that's, that's a given. Like, let's not, uh, get too technical here, but we don't go into business to be hobbyists. Is that the right word? Yeah, hobbyists, uh, yeah, we don't get into business for a hobby. We get into business to solve a problem and thus earn an income. And I didn't understand how my branding was going to increase my income. Therefore, I kept putting it off until you lovingly, um, but unapologetically told me that I needed to pull myself together. So can you answer? Let's start with the first question. What is branding? Carly? Yeah.

Speaker D: So a lot of people think, and to no fault of anyone, that branding is just like a logo, right? And they're not wrong. Branding is, uh, a logo as a part of your branding. But your branding is your fonts, your colors, your visuals. It's everything that people interact with when it comes to your business. And branding is also like the way I like to talk about it is branding is what people are saying about your business when you're not in the room, right? It is how you make people feel. It's how well they trust you. It's how recognizable you are, it's how memorable you are. And all of those things, colors, logo, website photos, videos, how you sign on and off of stories and emails, and the tone of voice you use and the way you look when you're on your stories or the way you present yourself when you're at a networking event. That's all branding. That is how people see and interact with your brand on every single interaction. So if it can be branded, it should be. And that's really where the whole foundation of branding starts.

Speaker B: So let's look at this concept of branding through the lens of, uh, the listeners here, which is coaches that are selling a, an offer for multiple four figures, if not a five figure. Just before I popped on with you, I helped a client put together a package for $19,997. So, like, I mean, that's not a small chunk of change. And so through the lens of coaches who are selling these really high ticket packages. Why does brand, why should branding matter to them? Why should they care about branding?

Speaker D: So branding is also like your, your employee that is strictly your salesperson. Right. When you have a strong brand you don't have to answer so many questions. People see your brand, they see your website, your visuals, how you're talking, all of that brand, voice, tone, everything and they immediately trust you. They're like, oh, she knows what she's talking about. She looks like she is successful, she speaks like she's successful. So it instantly earns trust. You're not getting a lot of those DMS that are like filtering out the basics of like are you going to be able to deliver what you're selling? Me, you click on, I click on Cami Wilkie's website. I know I'm getting my money's worth. Right. I know that she's showing up, uh, she is worth the high ticket that she is selling because everything looks so high end in general that I'm not going to second guess your prices period.

Speaker B: Right, right. I like to, to what I've told my clients. Let me know if this is, I believe this is spot on that if I were to walk into Walmart and no shade to Walmart, like Walmart, for, for specific items, um, for specific things. For specific things, Walmart's great. But if I were to walk into Walmart and I were to go to the purse section and I were to see a purse off the shelf and I were to look at the price tag and it says $2,800, I would be number one, very confused. I would think that this is potentially a joke, that somebody made a big mistake. Um, because this is Walmart, people don't come here to buy luxury items. People come here to get the cheapest thing. Um, probably not going to have that much longevity. It's probably going to break down after a little bit, but it's going to, it's going to solve a quick, quick problem. Kind of keep it together. Now if I simultaneously walked into Louis Vuitton and saw a 2800 purse, I'd be like oh yeah, that's spot on. And, and probably the lower end of their, yeah prices. Um, I would expect to like continue looking out the store and see like higher priced bags. And it makes sense because the branding that Louis Vuitton puts out into the world is that of luxury, high standards, excellence and wealth.

Speaker A: Yeah.

Speaker B: The branding of Walmart, which again is not wrong, it's just a completely different brand message is the lowest, cheapest price.

Speaker D: Quick, fast and easy.

Speaker B: Quick, fast and easy. And they marketed two very different demographics. And so as a high ticket coach, if your branding is giving Walmart but your pricing is giving Louis Vuitton. I don't trust you.

Speaker D: Yeah.

Speaker B: And you could be the best coach in your niche. You could know your stuff so well. But I don't trust you for the same reason why I would never trust Walmart selling me a $2,800 purse.

Speaker D: Yeah. It all comes down to pricing power. Your brand. If you have a strong brand, it gives you more pricing power, which is, uh, essentially what you're talking about. It's when your brand is strong, you have that ability to be high ticket. When your brand is weak, it's, it's choppy, it's not cohesive, you're not actually using it half the time. Then people are going to question your price tag. And that in general makes your sales cycle longer. So that's also a big ROI when it comes to finding clients and having a great brand is people look at your stuff, they look at your branding and they instantly get you. They instantly know that it's going to work. They know your vibe, they know how dedicated you like the whole. They can, they get you. So that also makes your sales cycle a lot shorter, which means you can have a lot more of them. Like when it comes to me, like when I get DMs, when I get inquiries, they're not asking if I'm gonna be able, if I'm a good fit for them. Right. They're asking about a payment plan and where they can sign up. Because they get me, my website, my visuals, it sounds like me, it looks like me, and people get it. And they're instantly going to either click for me, which is great, or, or it's going to deter the people who are the price shoppers, the ones who aren't quite ready, you know, and that's what your branding should do. It should attract the right people and detract the wrong people, so.

Speaker B: Exactly. All without having to necessarily have a direct conversation.

Speaker D: Correct. Yeah. It saves you time.

Speaker B: And it's not to say that nobody would ever ask you certain questions in the DMs, but like if I go to Carly's website, I'm gonna expect to pay a certain price tag because. And I would expect a certain level of quality of service because of the branding that she puts out into the world. If I go, you know, she puts out very high level branding and very high level visuals and the way she speaks and her emails and so I'm gonna expect that that's cohesive throughout all of the service.

Speaker D: Yeah, because I think, uh, a big part of branding that gets lost is a lot of people Think it's like, pretty colors and pretty graphics and that kind of stuff. But branding is really about strategy first and design second. You can have pretty graphics and the most amazing color palette ever, but if that's not like, getting you sales, that's a hobby, not a business. So when it comes to setting up all of these things, especially under one roof, it makes for an easier workflow, it makes for easier sales funnels because you have all of that aligned in one spot. And when it. When I say every touch point, I'm saying, like, when you. Everybody knows me for how I sign on my stories. Hey, hi, hello. I start all of my emails that way. I start all my phone calls that way. Any, like, loom video that I send to my clients, it's always, hey, hi, hello. That's a brand signifier. People know me because of that, and it's super memorable. And those are the kinds of things that you need to uncover in your brand to make you memorable and recognizable and trusted. Because that really shortens your sales cycle and makes you able to convert a lot easier. Because people feel like they know you. And that is the whole point of having a business and having a personal brand is so people get to know you. They feel like they know you, they trust you. And that makes that yes. A lot faster. And it's just a lot easier when you have someone like me helping you because you. It's hard to look at your own business. It's hard to be decisive when you're not an expert in how these funnels should look or what the branding should feel like. And, you know, like you said with. Like I said to you last summer, with so much love about what changes needed to be made and what they needed to look like in order for you to turn your audience into sales.

Speaker B: Right. Because. Because it wasn't that I didn't care about branding. I cared about what my visuals looked like. But to your. I was so close to it that when I wanted a, quote, beachy vibe for my office, that in my brain translated to wallpaper palm trees rather than, like, it was such a literal take on it, rather than making it have a beachy feeling. Do you know what it like? It's the difference of, um, like. And if I go back, I mean, there was cohesiveness. When I look back at my branding, I had cohesiveness. It didn't convey the message that I m wanted to convey. I had the pink in the blue.

Speaker D: Oh, you did.

Speaker C: She says, oh, you did.

Speaker B: But it was conveying more. It was giving more Childish, young.

Speaker D: Yeah.

Speaker B: And it was Ritz Carlton, Louis Vuitton. And the reason why that is relevant is because when people look at my price tag, it's anything but childish. These are not childish prices that people pay when they come into my world. They pay high level prices and they pay them for a reason. And so what I want people to hear, understand is that you, it's. We're not saying that you don't care about your visuals, but perhaps the, the vibe that you're trying to capture in your brain is not translating to your Instagram page. And because it's not translating to your Instagram page, it's not translating to your audience, to your ideal client, and thus it's not translating into your sales. I told Carly. Well, I think I told you this, I told somebody this, that I wanted to feel when people come into my world, I want them to feel like when they click on my Instagram page that they've just walked like the Ritz Carlton. Yeah. Walked into the Waldorf Astoria. And those are very high end luxury hotels that all, uh, that you feel it when you walk in. You feel like uh, walked into a luxury experience. And that's what I wanted my brand to feel like. Now my version of luxury doesn't have to be your version of luxury. You can, you can absolutely have an, an $18,000 price tag and, and have a very outdoorsy feel. Luxury is not just Louis Vuitton and diamonds, but the, the message that you're sending with your colors, your language, with your fonts, with your cohesiveness. It will either say cheap knockoff or one of a kind. Never going to ever find this again. Worth multiple four or five figures. It's, you're, you're sending a message to something.

Speaker D: Yeah. 100. Well, it's just like when it comes to branding. Yeah, it's, it's like anything else. We're both homeowners. So take that for example. I could, you know, build an add on to my, uh, my house if I wanted to add another room, you know, or put a pool in the backyard and I could watch YouTube videos for hours on end of how to do that and try and DIY it and figure it out and make my mistakes and pay for those mistakes and do it again. Or I can just hire a professional and say, this is what I, this is the vibe I want. This is the feeling I want in my backyard for my pool and have them take care of it. Now it's gonna happen probably a lot faster and it's probably gonna be A higher price tag. But so is diying and having to fix things and mistakes and doing it over and over again. So it's really. What do you pick your hard. Right. It's like you can DIY it and try and figure it out yourself, or you can pay for a professional and pay a little more. Those are the options, just like anything else, you know.

Speaker B: Right. So to summarize those two big questions that we had. What is branding? It is all reflected back to you. It's the. It's the experience that your audience has when they come in contact with your business.

Speaker A: Both.

Speaker B: Both visually. Like, visually, what does it look like? But also. And this is Cami's version of the definition, both visually and vibing. Like what? Um, yeah, are we. Are we luxury couture here or are we like duct taping it together? And 100%, I will make a judgment call about somebody's business before I ever see a price tag based upon what it looks like. Because we are visual creatures. Specifically on Instagram.

Speaker A: It's.

Speaker B: It. Instagram is a visual platform, which is where most of the listeners are marketing themselves on Instagram. And so you should care about the visual aspects of your brand because it's a visual platform.

Speaker A: First.

Speaker B: The. The number one thing that's going to catch my eye to get me to stop scrolling and actually pay attention to your post is the visuals of your post. If your post is boring, if it lacks aesthetic, if it doesn't capture my eye, you could be telling me the winning lottery ticket numbers, but I'm going to scroll right past it because you didn't capture my attention visually. And so what is branding? The visual and the vibe of your business.

Speaker D: Yeah. Yep. And it happens quickly. That's the thing. Human nature. We make snap decisions, we make snap judgments. So you have a very short amount of time to bring in your audience and reel them in and convert them. So the longer you wait, unfortunately, the more eyes you are passing. Passing up.

Speaker B: Yeah, absolutely. And it's. It's hard to change a person's mind once they've already made it. So when somebody comes into your storefront, quote, because I look at like everybody's Instagram page is their quote store, it's their boutique. If you walk into my boutique and you immediately don't like the vibe, you're probably going to turn around either right there within three minutes and not even give the clothes a chance. Mhm. Because once you've made your mind, it's hard to change it. So if people are coming into your world and you're like, well, if they just get to know me, nobody owes you that. Nobody owes you that time. And we're on Instagram, like, yeah, you gotta make your point across in an instant. And if you don't, then they will go hire somebody else who did. Um, even if they're less qualified than you, if their branding is better. So I think we've, we've covered what is branding? How will it make me money? Mhm. Can you answer? And you have answered that. But like, but summarize that in like 15 seconds for me. How will branding make me money?

Speaker D: Branding helps you with the instant yes. It, it's your salesperson that ah, is working for you 24. 7. It is making your sales cycle shorter so you get more yeses more frequently. And it is building a relationship with your audience that is looking at you every single single day. And it is converting them from an

Speaker B: audience to a buyer 100% and simultaneously weeding out the people that don't vibe with your brand. Exactly.

Speaker D: So you're not having to have those inquiry discovery call and then them realizing, oh, maybe not. I can't afford this.

Speaker B: Right, right.

Speaker D: Doing that job for you.

Speaker B: I would be very confused if somebody ever walked into Louis Vuitton with 25 and was like shocked to find that they couldn't afford it. Yeah. I'd be like, you did not read the room. You did not read the room. If you, if that is, if you walk into Louis Vuitton with 25 bucks and think you're walking out with anything other than a business card, like, yeah, you didn't read the room.

Speaker D: You won't even be offered the glass of champagne.

Speaker B: Exactly. Exactly. Okay, so let's translate this into. You have something really super exciting coming up. I do a new program that is going to help people in this area of branding. Tell us what you have coming up.

Speaker D: Yeah, so this is my, I uh, want to use the term one stop shop because really it is that too. I just, I like doing everything under one roof and uh, uh, unfortunately I am a hyper independent person and I like being in control of what I'm putting out into the world. And so I have created this course. It's a hybrid course. So there are video modules walking you through really how to uncover your brand because you exist and your brand exists, therefore your branding already exists. We just need to hone in and really uncover what that is and what that should look like. So there is the uh, module course section and then there's also coaching calls that go along with it. So it's not just something you purchase and you, like, walk through yourself. This is guided all the way through. And so once we have those portions uncovered, we go in and we really refine them to make every single touch point of your business branded authentically to you. So that is exactly what your brand is doing. It's converting, it's building trust and it is memorable for people from everything from how you sign on and off, your stories and your emails, to your newsletters, to your backend branding, whether that be on your CRM or email flow, whatever it might be on your flow desk. We are talking about everything, we are looking over everything and we are making sure everything is branded to you. And the thing that I love the most about it is that I needed this when I was starting out because there are so many moving parts and to have it all in one, um, client portal like I do for my, um, students, I guess, um, everything is all there and everything is like mapped out for you. So the point of this is to rid yourself of the objections as to why you can't show up consistently. And we are going to place that clarity over your business. So you are no longer, oh, It's Wednesday at 4pm I need to post. I don't know what to post. And you're just throwing mud at the wall. There should be a plan, there should be a strategy, and it should be geared towards what you're selling, because if you're not selling, what are you doing? It's not a business, it's a hobby. And we need to make sure that you are. We're reading your business. Of all the objections. I don't know what to post. I don't know how to create that post. I don't know what I should be talking about. We cover all of those things and we create a strategy for you. So when you go to post, you know exactly who you're talking to, what it's going to look like and the time it's going to be posted. Right? And this is the big thing for me is I wanted this to be, yes, there are going to be two different container times like three month and six month. But after you get through that container, you should be able to rinse and repeat this system for years to come. You just have to go back and revisit it, make the tweaks that you have learned now how to do and you're not relying on anybody else. You have now learned this with my guidance, so you can repeat it month after month after month, depending on what you're doing in your business and what

Speaker B: you're wanting to sell 100. I mean, in, in, in working with you myself. The work that you did for me in 2024 is so relevant today. Now I need to get some updated pictures with you because I have another girl on the way and I am the Bible Babies and business podcast. So I need to get a time booked with you so we can shoot some more photos. But aside from just adding more photos to M to my collection so that I can continue to use them in my, in my visuals and my, in my posts and content, like everything is relevant and timeless. Yeah. That you have created for me. Yeah.

Speaker D: Yeah. And it's all about building a, uh, sustainable foundation. Like I said, we want you to be able to use the brand that you've worked really hard to create. And when it feels like you it's going to last, it's when you're not really taking inventory of what you're doing in your business and who you're serving and what that looks like when you're finding Inspo on Pinterest and you're like, well, I want a brand that looks like that, which you can use that for vibes and inspo. But we need to create a brand that is you. Right. People want to work with you and why do they want to work with you? And that's what branding should clearly say to your audience.

Speaker B: 100%. Absolutely. So you guys, I'm going to put down in the show notes the link to get Carly's program that she just referred. What's the name of the program?

Speaker D: Uh, right now we have a working title, but it is the clarity and consistency course.

Speaker A: Okay.

Speaker D: Because the things that you really need when it comes to branding.

Speaker B: Perfect. So we'll put the link down to that program down below. But I'm also going to link Carly's Instagram as well. Um, that is going to be a really great place for you to connect with Carly. Once you go to her Carly's page, you'll see exactly the, what we're talking about. When I tell you that like Carly has a really high level brand, you'll see that. And through Carly's Instagram, you can click around her website and see the professional design and you will instantly know, just like I instantly knew. Is Carly, uh, the expert that I'm looking for when it comes to my branding or not? Because the other thing that I think, I think you would agree on is there are different branding styles. Like your branding style, although you are very, very versatile. Because I Know, I know that you work on a variety of projects. Like, uh, if I'm thinking to myself, I need something that is high level luxury, vibey. Like the first name that comes to my mind is Carly McKee. Because that's your wheelhouse.

Speaker A: Yeah.

Speaker D: Yeah. And I've worked really hard for people to feel that when they interact with me, when they interact with my brand.

Speaker B: Yeah.

Speaker D: Like, and this, this, uh, even goes into like. And we cover this in the course too. Like, what are your brand signifiers? Like, people know me for usually having a clip. My hair is usually clipped up. I always have red nails. I always have my gold jewelry on. I always have like a light beat or makeup. You know, it doesn't have to be these grand things, but we have to hone in on them and really make them visible in your business and consistent so people start remembering you. Right?

Speaker B: Yeah. And personal brand.

Speaker D: Yeah. And so from the emojis you use to. If you send voice notes or not, like, all of these things matter. And I feel like we are just like flittering over, over them as if they're not. When you do not take those into consideration and really use them, um, in your ben for your benefit, you're wasting. You're leaving money on the table.

Speaker B: Right? Absolutely. And like, to kind of summarize this, there is one name that comes to my mind when I think high level luxury branding that reflects high ticket, and it's Carly McKee. And, and, and that's not to say, again, I want to reiterate that, like, if you're listening to this, you're like, but Kimmy, my vibe isn't like Ritz Carlton. Like, that's cool. Like, luxury doesn't have to mean red nails, gold jewelry, diamonds, and Ritz Carlton effect. You can express luxury in an outdoorsy vibe. Carly's the one that specifically does my branding. She's done my clients branding. Um, and she delivers every time. Um, because again, that's Carly's brand.

Speaker D: Yeah. And it, yeah. And to speak on that, it's just like you would never think, like, looking at me and looking at my website that I've done like a lawnmower, a face painting, cleaners, like house cleaners. I do a lot of estheticians and hair and med spas and medical offices. You know, like, it. Luxury looks different in every single niche. And uncovering it and amplifying it is really what I'm here to do.

Speaker B: It's like chipping away at, uh, like a rock statue. Like, what is the, what is the statue underneath what is the, what is the brand underneath? And Carly pulled it out. Man, if anybody could pull it out. Carly pulled it out for me. She like, okay, now what, what are we really trying to accomplish here with the palm tree wallpaper? Cameron? What are we really trying to accomplish here with the bubble, the bubble gum pink? I, I will never forget my father in law, so sweet. Um, he walked into my office one day, he's like, it's Pepto Bismol pink. Like, it's, oh my God. And I was, I remember when I was talking with Carly about branding last year, I was like, hey, do you remember when I had that like wallpaper, that pink, that, like that palm tree wallpaper? She's like, I try to forget. I try to forget, you know, like that is just so Carly. But it, but to my point, I mean, I was doing the best I could. But that's again, why you have to work with an expert. Because there is, there is a very clear brand that is trying to come through. But if you don't know how to translate it into your images, into your, into your fonts, into your colors, it's going to get lost in the sauce. AKA me. Now mine is on point and ah, feel so good about what I put out into the world because of the work that you did with me.

Speaker D: Yeah. And I think just having that, it makes it so much easier to go to post. You have a, uh, content library of beautiful images and videos. You know exactly what fonts you should be using, you know exactly what colors you should be using, you know exactly what vibe you should be giving off. It just it again, it takes away the objections of why you can't show up consistently. And that's the whole point of my, of working with me and especially this course.

Speaker B: Absolutely. Well, Carly, thank you so much for coming to the show. Go down in the show notes. Um, click and go follow Carly on Instagram. Go scope around her website, which will be, I'm sure is linked on your Instagram. And also go check out Carly's program down in the show notes. Carly, thank you.

Speaker D: Oh my God. Cammie, it was a pleasure.

Speaker C: I know you're working hard, running your coaching business, raising those babies, serving your clients, and if you're anything like me, coffee is your love language. So tell you what, if you found value in today's episode and you'd like your next coffee run to be on me, listen up. I want you to take a screenshot of this episode on your phone, share it to your Instagram stories. Tag me and I'll send you $5 for a free coffee as a thank you for helping me get this show out to other powerhouse coaches just like you. Thank you so much for tuning in to the Bible's Babies and Business podcast, and I'll meet you back here for

Speaker B: the next juicy episode.