Employees in Their 70s with $0 Saved: How Northside Hospital Is Using Age-Banded Strategy to Fix Retirement Before It's Too Late - Beyond the Paycheck

Topics in this episode

Northside Hospital employee benefits retirement planning financial well-being healthcare HR

Episode notes

If employees don't use their benefits, they don't create value. Tomekia Williams, Manager of Benefits Administration at Northside Hospital in Atlanta, shares how her team moves beyond "check-the-box" offerings to utilization, impact, and true care for a largely frontline workforce. Northside - known as the "baby hospital" for delivering more babies than any hospital in the U.S. - faces the complexity of educating busy caregivers. Tomekia breaks down how targeted, time‑of‑need communications outperform broad blasts, from hosting segmented info sessions on new IRS catch‑up rules to building age‑banded financial wellbeing programs that start with budgeting for early‑career employees. She also details what changed lives during the pandemic - rolling out Headspace and normalizing proactive mental health support - and why the hospital doubles down on EAP access for employees and their households plus coaching via meQuilibrium. Looking ahead, she highlights AI's role in streamlining benefits administration and why measuring relevance and utilization (not volume) should guide every plan decision.