
Best Of Sales Skills Podcast Β· 2024-04-08 Β· 7 min
Here's the shortest course on sales. I used this methodology to win almost 3years of sales coaching with Coca-Cola's New Business Team years ago. Whenever youβre crafting a pitch or a conversation, you should use this framework 1: Why should they do anything at all? 2: Why should they do it now? 3: Why should they do it with you? Most sellers do it the other way around. Give it a try and let me know what you think. Catch all versions of me here. LinkedIn profile VIP sales mailer Tactical Pipeline Growth BOSS Podcast 1 on 1 Consulting