Behind the Tab · 2026-07-16 · 43 min
In this episode of Behind the Tab , GoTab's Patricia Mejia sits down with Wayne Newton, VP of Sales at GoZone WiFi , to explore why guest Wi-Fi has evolved from a basic utility into one of hospitality's most powerful first-party data channels. Wayne explains how restaurants, breweries, stadiums, entertainment venues, and resorts are using Wi-Fi to create better guest experiences while building richer customer profiles that power smarter marketing long after the visit ends. You'll learn: Why first-party data starts the moment a guest arrives How venues can identify and engage guests while they're on-premises The role of Wi-Fi in building CRM and loyalty profiles How real-time triggers outperform scheduled marketing campaigns Why behavioral data - not just email addresses - is becoming hospitality's most valuable marketing asset How stadiums and entertainment venues monetize guest attention through sponsorships and personalized experiences Where AI fits into the future of guest engagement If you've ever thought of Wi-Fi as simply an operational necessity, this conversation will completely change your perspective.
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